Applause: Director, Corporate Marketing
100 Pennsylvania Avenue,
Framingham, MA 01701

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Director,Corporate Marketing

Are you a creative, expert communicator, fluent in the language of customer value? Are you equally comfortable working with both words and images? Do you have a track record of building brands and narratives that help companies grow and thrive?

Heres your opportunity to lead the Corporate Marketing team at Applause one of the hottest, fastest-growing tech companies intheBostonarea. As Director, Corporate Marketing, youll have responsibility for all facets of the companys Branding & Design, Corporate Communications and Digital Marketing strategy and programs including Applauses corporate brand and messaging, public and analyst relations, corporate web site and social media, traffic and studio management, brand stories and advertising. Reporting to the companys CMO, youll lead an internal team of seven and multiple agencies worldwide.

Responsibilities

  • Lead the development and execution of world-class Corporate Marketing programs that build the Applause brand and generate positive awareness of the company and its value proposition
  • Create and maintain the Applause corporate message platform, with messaging specific to key audiences, solutions/practices and industry verticals
  • Re-engineer and re-launch the Applause brand strategy, visual identity system, art direction, applications, nomenclature, training with an eye toward current and future category leadership
  • Define and execute a thought-leadership strategy that positions Applause as driving the dialogue around enterprise digital transformation and customer experience testing
  • Define the companys press strategy, working with key media to drive a sustained, measurable cadence of worldwide coverage
  • Leverage concept car solutions including voice, accessibility and others to drive broader awareness of Applause among the business and general press
  • Define the companys industry analyst strategy, building relationships with key influencers to secure and positively impact Applauses position in touchstone publications like the Gartner Magic Quadrant and Forrester Wave reports
  • Manage and maintain the Applause corporate web site; lead an effort to re-design the site in line with the new corporate brand and messaging, and re-build the site as a Revenue Marketing engine, calibrating the site experience to the needs of specific audiences
  • Define a best practices approach to social media strategy; grow and manage Applauses corporate social media presence and programs
  • Create and promote Applause brand stories that build positive awareness of the companys solutions, customers and successes
  • Develop and launch a Studio Management function, to enable consistent initiation and efficient trafficking of Applause Marketing jobs, and clear progress reporting back to internal clients

Qualifications/Core Skills

  • 8+ years of demonstrated success in owning, leading and managing Corporate Marketing programs in B2B organizations at the enterprise level
  • Demonstrated success in creating impactful brands and messages that build positive awareness of companies, customers, solutions and successes
  • Exceptional communication capabilities written and verbal and strong presentation skills
  • Demonstrated success in leading worldwide PR strategy and program execution
  • Experience working with industry analysts; fluent in their processes and reporting methodologies
  • Experience building and managing corporate web sites; familiarity with core digital marketing stack technologies, including Google Analytics, CMS and other tools
  • Demonstrated success in driving effective social media strategies
  • Experience in building communications campaign that tell effective, impactful brand stories
  • Agency mindset required to drive an effective Studio Management function and process
  • Measurement mindset aligned with Corporate Marketing metrics including impressions, viral co-efficiency, share of voice and other brand measures
  • Proven team player with the ambassadorial demeanor and service mindset to partner effectively with senior executives and Marketing leadership, as well as with other internal functions
  • A compelling and collaborative leader, manager and team builder, with a bias towards mentoring and professional development
  • Energy, intellect and a sense of humor must thrive in dynamic, creative environments

Company

Applauseleverages its worldwide community of on-demand digital testing professionals tocreate curated and vetted testing teams who provide our clients with a fullsuite of testing and feedback solutions. Our white glove approach seamlesslyintegrates with any SDLC process, enabling leading brandsacross all industriestoincrease development velocity and deliver high-quality digital experiences totheir customers.

Full-time

Why We Work Here

Nick Cole
Commercial Account Manager

I love the Applause Summer Outings. There isn’t a single time throughout the year that better brings the entire company together. The annual holiday party is also great. Awesome venue, food and band.

Mark Ragno
Lead Senior Business Development Representative

The best part about working at Applause is the entrepreneurial environment - not to mention the annual ping pong tournament!

Jessica Haywood
Corporate Controller

I love working at Applause because every day I know there will be something different to work on and learn from. It’s such a fast paced environment and there is never a dull moment.

Alex Viale
Product Manager

We impact almost every company I can name. We have a simply unbelievable customer list. Everybody works hard. We are growing and evolving together.