: Director, Brand
275 Wyman St
Waltham, MA 02451

Employee Testimonials


Vistaprints Customer Experience and Marketing organization serves, inspires and delights customers and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers needs and we strive to exceed their expectations. Touching every element of the business, were here to grow and build the Vistaprint brand, reach new audiences and offer the best possible experience for every customer.

This key role, reporting directly to our Chief Marketing Officer, will be responsible for leading brand management at Vistaprint. You will be tasked with executing brand building strategies, developing innovation, and ultimately defining how we exist as a company. We are on a journey to redefine ourselves to not only become an iconic brand but to also elevate our offering to achieve partner-like status with our customers. Today, we serve the marketing print needs of 17 million small business customers, not to mention all of our individual consumers across weddings, invitations, holiday cards, and photo gifts. As we continue to scale we are looking for a talented leader with brand passion and high impact campaign creation.

What You Will Do:

  • Develop, implement and drive Vistaprints brand marketing strategy
  • Create short-term and long-term audience-centric brand vision initiatives consistent with our mission
  • Collaborate with senior leadership and key stakeholders to drive the creation and execution of brand strategy
  • Collaborate with cross-functional teams to define brand identity and tone across consumer touch points
  • Continually evaluate the brand health to address challenges and opportunities
  • Build creative and high-impact brand content that crafts conversations with consumers
  • Lead by example and encourage the team and organization through passion for our brand and mission
  • Commercialization of Innovation inclusive of building launch plans, and aligning with cross functional business partners

Your Qualifications:

  • MBA preferred; Bachelor's degree in Business Administration, Marketing, or other related field required
  • 8+ years in Marketing with growing responsibility and a consistent track record of success
  • Experience building, leading, and developing teams
  • Mastery of strategic marketing plans for products and full portfolios
  • Seeking a passionate, creative, results-oriented, innovative content creator and amplifier
  • Ability to communicate strategy effectively to colleagues and leadership
  • Strong interpersonal and leadership skills; Ability to effectively interface and influence at all levels

About Us:

As an e-commerce powerhouse, Vistaprint is a dynamic organization that maintains an exciting, entrepreneurial culture. With founder Robert Keanes return as CEO, weve renewed our focus on empowering and helping small businesses. To do this, we create customer value (and delight) through accessible, cutting-edge technology. We thrive on providing opportunities for exploration, collaboration, innovation and growth for both our customers and our team.

Equal Opportunity Employer:

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.


Employee Testimonials

Adam Lawless
North American Public Relations Lead

I’ve worked in a variety of environments throughout my career and I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities. I see Vistaprint as an extended family, but we never forget that each team member has a life and family outside that needs as much attention and care. I look forward to coming to work each and every morning. But more importantly, I know that when I’m needed at home, I’m able to put my full attention where it’s needed.”

Andrew Holmes
Sr. Analyst

Vistaprint has a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Sebastian Klapdor
Chief Data Officer

What stands out to me the most about Vistaprint is the culture of entrepreneurship, collaboration and putting the customer first. It feels like a $1.5bn startup with quick decision making, a fail-fast approach and agile teams that can pivot when something doesn’t work out. 

Veronica McCarthy
VP, Technology

Vistaprint is going through a transformation, and we are using technology in new and unique ways to deliver jaw-dropping value for our customers. The work of the technology team is the engine that is driving Vistaprint’s success now and into the future as we build and maintain flexible, scalable cloud-based microservices architecture using APIs. Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies.  We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality.