EF Education First: Digital Marketing Specialist

Digital Marketing Specialist

EF Education First

Cambridge, MA USA

The Role

We are looking for a Digital Marketing Specialist to join our growing digital marketing team. Hands-on experience managing paid search and paid social campaigns is required for this role. You will support the implementation and management of marketing campaigns across all of our paid channels to support our customer acquisition goals. As a part of a fun team that loves what they do, you would inspire customers to sign up for life-changing travel experiences across the globe.

Who are you?

You are organized, creative, and results-driven. You enjoy measuring the performance of digital campaigns you've implemented and making optimizations to improve your results. You consider yourself to be a data-analyst and a problem solver. At the same time you have a good eye for design and enjoy writing ads. Sound like you? Then youre our type of person. Keep reading!

Primary Responsibilities:

  • Execute the day-to-day implementation, testing and optimization of paid search, social, and display campaigns
  • Monitor daily, monthly and quarterly spend and performance levels, proactively optimizing campaigns to deliver to monthly targets
  • Implement and optimize bid management strategies and campaign budgets across various search engines
  • Conceptualize and create new campaigns, keywords and audiences and monitor performance
  • Update/refresh ads and ad copy on a regular basis
  • Complete weekly, monthly and quarterly performance analysis, showcasing the results and learnings from campaigns you implemented
  • Work on a team to prioritize and execute the most important tasks first

Requirements:

  • Must know the ins and outs of paid search, display, and Facebook advertising
  • 2-3 years experience in hands-on paid search, display, and Facebook ads management
  • Experience reporting on paid media performance
  • Experience with UTM tagging
  • Strong data analysis skills
  • Strong knowledge of Google Analytics and Excel
  • Strong writing skills and a good eye for design

Bonus points if you have:

  • Experience with Tableau
  • Experience with SA360

The reason(s) youll want to work here

Aside from joining an amazing, passionate team, we offer killer perks (and this is the abbreviated list):

  • EF product discounts
  • All expenses paid international travel
  • Up to $1,500 a year for professional development/continued education
  • 25% company match on your 401(k)
  • Three weeks paid vacation your first year, 4 weeks thereafter
  • Charitable matching
  • Generous health/dental/vision package
  • Free in-house language classes

More about EF Education First

Since 1965, EFs mission has been to open the world through education. Today EF is the worlds largest private education organizationoffering every imaginable way to learn a language, travel abroad, experience another culture or earn an academic degree.

Full-time

Employee Testimonials

Helene Vincent
Manager of Product Innovation, Language Immersion Tours

It's a big university town so there are always concerts and cultural events. There are also people from all over the world so you can hear all kinds of languages. It's large enough to be exciting, but small enough that we have a real sense of community.

Kate Berseth
Executive Vice President

I was used to a fast-paced and informal environment in previous companies, but I think what sets EF apart is the physical office space – light, open, minimal, elegant, fun and happy. It sold me the first time I walked into the Boston office.

Angela Xu
EVP, Recruitment and Employee Development

I love the fact that there are so many universities in Boston, a city of culture and intelligence. There are so many meet ups you can join, to meet new people.