Boston Digital: Digital Marketing Manager

Position Overview  

Boston Digital is looking to expand its talented Digital Marketing Team by adding a proven Digital Marketing Manager.  The Digital Marketing Team works with clients to develop and implement marketing plans for clients across a wide variety of verticals.  This person will lead and implement automated marketing campaigns across several clients and will be part of a dynamic team of Account, UX, Design, Development, and Digital Marketing professionals.

Responsibilities

  • Build workflow, lead generation forms, landing pages, code emails, and develop email templates
  • Optimize lead generation acquisition and nurturing activities
  • Integrate digital tools with client marketing automation software
  • Map marketing automation plans for client presentations and pitches
  • Research and develop new market segments
  • Improve lead quality and funnel velocity
  • Work cross functionally with internal teams to drive brand awareness and/or sales leads
  • Help clients leverage the power of marketing automation to meet their goals

Qualifications and Skills

Required:

  • A minimum of 4 years working with Digital Marketing teams
  • Ability to think strategically about marketing automation process
  • Experience with marketing automation platforms (Hubspot required)
  • Capability to educate other team members about the functionality of specific marketing automation platforms 
  • Understanding of how to set up and measure a marketing funnel
  • Familiarity with marketing technology and channels  
  • Strong analytical and organizational skills including ability to prioritize tasks
  • Systematic and process-oriented
  • Advocate for collaboration and internal cross-pollination with designers, technology and management team

Preferred:

  • Agency experience
  • Pardot, Marketo

Why You'll Love It Here  

We work hard here, so we take our fun seriously. As a Boston Digital team member, not only will you contribute to amazing projects and build a worthwhile career, you'll also enjoy the benefits that turn a simple job into a passion.

Full-time