DUST Identity: Demand Generation Marketing Manager
1 Grant St
Framingham, MA 01702

Employee Testimonials


DUST is a cutting-edge physical identity technology that provides an unbreakable bond between valuable assets and their digital records. An MIT spinoff, backed by top-tier VC and Industry players, DUST Identity is taking on a vast global market opportunity. We aim high, and need self starters and problem solvers who thrive when challenges are great, and potential is greater. 

We are looking for knowledge and experience, but above all care about character and cultural fit.  DUST Identity is an equal opportunity employer.



The DUST Identity Marketing team is growing, and we’re looking for marketing and communications professionals who want to help build a brand from its infancy. This role is an exciting opportunity to get involved with an early-stage company and to have a long-lasting impact.  It’s an opportunity to grow your skill set and to dive into a company where you can be creative, ambitious and inventive. If you’re looking for ownership and autonomy and are motivated to join a growing team where you have the opportunity to build the demand-gen strategy from the ground up, let’s talk!



  • Create and lead all aspects of the demand-gen strategy (message development, targeting, execution, and metrics reporting) with the support of Head of Marketing and Sales team

  • Co-lead content marketing strategy and develop a deep understanding of key audiences

  • Manage drip and nurture campaigns, assets and workflows to grow pipeline

  • Assist with digital marketing initiatives from strategic development to execution; includes social media, email marketing, website content / management 

  • Contribute to the development, management and analysis of Marketing KPI's for all demand generation programs; lead reporting of business drivers (e.g. lead-to-sales conversion rates, campaign ROI and trends)

  • Grow the pipeline for DUST Identity and support pipeline conversion

  • Influence DUST Identity’s presence at industry conferences and field marketing events

Required Skills & Experience

  • 4-6 years experience in B2B demand-generation marketing; including lead acquisition and full lifecycle marketing campaigns

  • A proven track record of executing demand generation programs that drive growth

  • A data-driven approach to customize marketing assets and enhance campaigns, website and landing page conversion paths

  • Expertise in marketing automation and CRM tools

  • Self-motivated with energy, drive and the ability to work independently and take ownership of projects

Desired Skills & Experience

  • Experience in infosecurity / cybersecurity industry

  • Experience with ABM 

  • Familiar with Hubspot

Start Date:     Immediately
Location:     Framingham, MA
Compensation:     Market Competitive 


Employee Testimonials

Ori Spigelman
Head of Product Operations

DUST Identity is a fascinating workplace simply because it is rare for a radically new technology to garner so much real interest from the most significant players in almost every sector where physical goods are made. Walking in each day, I know that my actions will have an impact.

Nicole Canulla
Head of Marketing & Communications

I feel very lucky to have the opportunity to be a part of the DUST Identity team. It's not only an exciting company with a very cool technology (with diamonds at the core!), but it is being built by a team of super passionate, bright and fun people.  As an early-stage startup, DUST Identity empowers employees to not only shape their career paths but also shape the future of the company. There's something incredibly unique and motivating about that! 

Chris Muto
Head of Cloud Services

DUST is an amazing place to work. The team is brilliant, collaborative, and fun; the technology is staggeringly cool; and there is a palpable energy in the office about the impact of what we're doing. Since day one I have been empowered to take ownership and initiative. The team is always open to, and encouraging of, new ideas about culture, process, and implementation. I'm lucky to be a part of it!