: Data Analyst, Performance Analytics
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials



iRobot is looking for a Data Analyst to lead analysis on website & campaign performance and serve as a key player in our global digital transformation. The ideal candidate is highly analytical, intellectually curious, detail oriented and highly collaborative comfortable working closely with individuals across the entire global enterprise, as well as with technology partners and vendors.

Major Roles and Responsibilities

  • Analyze data on site performance and campaign performance
  • Support Paid Media and Email team on analyzing on site behavior and conversion of campaign traffic
  • Conduct site and events tagging
  • Define taxonomy for on-site campaign tracking, providing campaign management teams with campaign UTMs
  • Lead continuous, data-based improvement of all digital marketing and onsite activities via A/B testing and behavioral analysis
  • Develop smart and insightful dashboards and reports tracking performance across channels to promote data-driven decision-making and optimize conversion
  • Maintenance of web analytics tool. Ensure tracking is properly set for all campaigns through all digital channels, and all on site activity is properly captured and measured
  • Provide deep-dive analyses and handle ad-hoc queries on a broad range of critical questions, e.g. to define business strategies or to specify product offerings.

Knowledge, Skills, and Abilities

  • Hands-on analytics and business intelligence experience in a fast-paced / start-up environment
  • Experience with web analytics software (e.g., Google Analytics, Omniture etc.), building reports, testing and optimization, campaign analysis
  • Experience in data visualization dashboards (e.g., Tableau, Google Data Studio, Datorama, Klipfolio, etc.)
  • Deep understanding on A/B testing methodology
  • Strong analytical skills

Qualifications (Education & Experience)

  • 3+ years of hands-on experience on web analytics
  • Bachelor degree in marketing (e.g., computer science, natural science), business or other related majors

Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."