Toast: Customer Marketing Analyst
401 Park Drive
Boston, MA 02215

Employee Testimonials

Maura Grimes Toast
Edmund Korley Toast

Office Tour Photos


This is an opportunity to take your career to the next level at one the fastest growing startups in the country.

The Toast Customer Marketing team is responsible for driving customer advocacy, delighting our customers through their customer journey, and creating a community where our customers can thrive. As part of the team the Customer Marketing Analyst will be responsible for generating actionable insights and customer-centric programs that drive business performance.

In this role you will be responsible for data analysis and insights throughout our end-to-end customer journey. You will need to be data-driven, detailed oriented, and focused on driving best-in-class programs and experiences for our customers. You will collaborate with multiple cross-functional teams to engage our customers and meet our objectives.

What you will do:

  • Work with cross-functional stakeholders to implement automated communications and surveys throughout the customer journey
  • Oversee and execute customer communications across our customer base; manage communications calendar and process
  • Design and execute marketing plans to drive retention, activation, and customer growth and report on performance
  • Manage customer lists and suppressions for campaigns
  • Continually identify healthy and happy customers for engagement and advocacy opportunities
  • Help identify customers at risk, and create strategies for targeted outreach
  • Gather and synthesize internal and external data across multiple platforms and from various sources
  • Discover actionable insights based on customer segmentation
  • Monitor and analyze customer targeting and segmentation across all marketing channels and make recommendations for optimization for content
  • Be passionate about the transformative power of data; continue to learn best in class data analytics
  • Identify customer trends to business partners and make recommendations on how to strategically use these new insights
  • Stay informed of current and emerging customer experience processes and best practices
  • Successfully collaborate with internal colleagues, including Marketing Operations, Customer Success, Product Marketing, Data Science, and Sales Enablement

Do you have the right ingredients?

  • Bachelor's degree required
  • 1-3 years of related experience
  • Must have experience with SQL or Python; exposure to Looker, Tableau or other BI tools is a plus
  • Technical knowledge of marketing automation platforms and CRM tools, such as Hubspot and Salesforce
  • Excellent analytical and problem-solving skills
  • Ability to develop data visualizations to enable data exploration.
  • Ability to create, implement, and assess marketing campaigns and engagement programs
  • Outstanding interpersonal, verbal, and written communication skills
  • Detail-oriented individual who also has the ability to think and plan strategically
  • A self-motivated problem solver with creativity, a strong work ethic, and high energy level

Why We Work Here

Maura Grimes Toast
Maura Grimes
Field Service Coordinator

"Ahh toast is awesome! The people, the culture, the bouncy balls, the crazy customers, the killer POS system, and the incredible talent floating through the air. "

Edmund Korley Toast
Edmund Korley
Software Engineer

"I've been participating in the Toast2Toast mentoring project. As a relatively new engineer at Toast, getting the opportunity to discuss technical (and other) topics with a mentor has been really valuable."

Kendal Austin Toast
Kendal Austin
Sr. Marketing Manager

"I have a degree in Marketing Communications and have worked in B2B technology my entire career. My background ranges from social media to paid programs to product marketing. I heard about Toast from a mentor and was connected with the co-founder on LinkedIn. As the second Marketing hire at Toast, I've had the opportunity to be a generalist as well as a specialist, moving where I was needed as the team grew."

Archie Grace Toast
Archie Grace
Engineering Manager

"I looked at a lot of start-ups during my last job search and Toast was by far the most exciting. It was instantly obvious to me how the product is useful to people and why someone might want to buy it. The proof of that has been in the way we have grown and the excitement we have already generated. However, what really excites me about the company is that I feel like we are just scratching the surface in terms of what we can accomplish. There are SO many untapped opportunities around our product and as we continue to grow, I am excited about being able to explore them more.​"