Job Post

CRM Marketing Manager

EF Education First
Two Education Circle
Cambridge, MA 02141

Senior CRM Marketing Manager
EF Go Ahead Tours (a division of EF Education First)
Cambridge, MA, United States

About the role:

We are looking for an ambitious, technical and results-driven marketer to take our customer communications to the next level. As the SeniorCRM Marketing Manager at EF Go Ahead Tours, you will have an integral role in shaping and building an integrated CRM strategy that not only inspires and delights, but also delivers on growth goals. Leveraging a deep understanding of email marketing, segmentation, personalization, analytics, and marketing software you will take the lead in constructing integrated lifecycle programs that drive increased engagement and purchases across all cohorts. A clean, organized database is your best friend and secret weapon. You are passionate about understanding and delivering the right message to the right person at the right time and will champion this mindset across the business. As a world-traveler yourself, you see the magic of diving into a new experience and want to build that same understanding in our customers. Your contribution will help inspire adults of all ages to sign up for life-changing travel experiences across the globe.

You will

  • Use data and customer insights to build and execute a CRM roadmap across channels that engages customers with personalized, targeted and relevant messages for where they are in their lifecycle
  • Maintain customer database health, integrity and performance
  • Develop and test customer segmentation, content, automated and triggered based programs in order to increase conversion and customer lifetime value
  • Collaborate with our Analyst team to build the optimal systems and data architecture in order to enhance marketing personalization efforts
  • Collaborate with creative team on design, copy and email messaging; become a brand champion across all communications
  • Build and socialize comprehensive reporting on KPIs and key metrics in order to inform the business of what is happening and ways to optimize
  • Partner with key stakeholders across the business (i.e. Analytics, Technology, Creative, Sales, Operations, Customer Service, etc.) to implement, optimize and iterate on our marketing efforts

You have

  • At least 5+ years hands-on experience planning refining and delivering CRM strategies, driving full lifecycle CRM
  • Experience with Salesforce Marketing Cloud, Journey builder and Exact Target is paramount
  • Hands-on experience planning refining and delivering CRM strategies
  • Demonstrable background in developing CRM platform structure and architecture
  • Strong analytical skills with proficiency in HTML/ CSS, email coding principles, Excel, Tableau, and running SQL query database
  • Deep understanding of email principles (design, build, and deliverability) and email best practices (deliverability, A/B testing, dynamic content, campaign automation, etc.).
  • Killer campaign management, brief writing skills, and ability to manage creative feedback a must
  • Strong attention to detail (nothing gets past you!) coupled with an acute strategic business sense that understands the larger picture
  • The power to execute independently while successfully influencing others across the organization
  • A positive, proactive and independent attitude to continuously improve the customer experience
  • Solid communication and interpersonal skills

Lets Talk Perks

  • All expenses paid international travel
  • Stellar health care and dental plan
  • Generous vacation policy and paid time off
  • Free in-house language classes
  • Frequent company and team outings

We Are

  • Travelers, innovators, thinkers and doers
  • Explorers who help adults of all ages discover the world
  • Open and collaborative - not a cubicle in sight
  • Global - we have offices and schools in over 50 countries
  • Dedicated - we really do believe in work hard - play hard
  • EF Go Ahead Tours offers over 175 high-quality tours around the globe to adventurous adults of all ages who are looking to learn more about the world and themselves. Committed to breaking down barriers of culture and geography, Go Ahead provides travelers with superior quality, exceptional value and a highly customizable travel experience. (www.goaheadtours.com)
  • EF is a large company with a small company feel. We foster a highly collaborative working environment that encourages ideas from every member of the team. Our team members enjoy ample opportunities for creative experimentation and professional growth. People who thrive here are comfortable working in a creative, flexible, fast-paced and innovative environment. We never stop pushing the boundaries of what we can do and where we want to go.
Category: Sales & Business Development
Full-time

See What It's Like To Work Here

EF builds innovative experiential learning opportunities for travelers of all ages.  As for culture, we act small while growing big.  Come help us build technology that enhances the way people learn and experience the world.

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