: CRM Lead, Personalization
8 Crosby Drive Bedford
Bedford, MA 01730

Employee Testimonials



iRobot is looking for a highly motivated Personalization CRM Lead to join our team. In this newly created position, you will be responsible for owning the personalization experience roadmap and delivery to drive ecommerce growth for iRobots Direct to Consumer business. You will have experience in strategy, activation, optimization and reporting with a solid understanding of CRM martech platforms. You are intellectually curious, an analytical thinker, highly collaborative in order to work closely with individuals across the entire global enterprise, as well as with our technology partners and vendors.

Key accountabilities:

  • Communicates engagement stream vision and aspirations effectively to the team and key stakeholders
  • Understands and contributes to the end-to-end team output strategy from inception to production
  • Set the holistic vision for personalization across email & web experience. Define and implement use cases leveraging customer data and Advanced Analytics models
  • Create, size and prioritize personalization A/B testing and backlog focused on driving incremental sales
  • Partner closely with internal Data Science & Digital Technology teams to determine future state inputs of personalization and associated requirements
  • Collaborate with website, app and paid media teams to develop consistent experience for users
  • Drive impact by influencing, coaching, and challenging cross functional team members and providers
  • Communicate with business stakeholders and providers about agile processes to set and manage expectations about scaling

Core competencies, knowledge and experience:

  • 4-6 years experience driving email marketing and personalization at an agency or in-house in a large consumer marketing team, including Campaign Management platform and HTML development
  • Deep understanding and experience on email marketing, especially personalization, A/B testing and scaling
  • Proven track-record of leading multiple projects and creating impact through pragmatic problem-solving
  • Previous hands-on experience managing a Campaign Management tool with preferred experience with CDP and decision engine
  • Good understanding of UX/UI principles
  • Hands-on experience from start-ups or similar, dynamic digital environment in agile work mode
  • Strong team leadership skills, demonstrated in analytical, innovative or digital environments

Employee Testimonials

Danielle Dean
Technical Director of Machine Learning

"I love how much iRobot emphasizes learning, risk-taking, and innovation, and gives me the opportunity to work with different people."

Eva Moscat
Manager, Software Engineering

"Every day I feel challenged – whether it’s technical problem solving, or getting my team up to speed on a new project and making sure they are happy, motivated, and developing in their careers."

Emiko Komori
Corporate Counsel

"Collaborating with people who are very passionate and dedicated to building products that bring joy and ‘wow!’ to customers is my favorite part of my job."

Brandon Rohrer
Principal Data Scientist

"iRobot is a wonderland for a data scientist. Our data helps us enhance our customers’ experiences by better understanding their needs and delivering new solutions to exceed their expectations."

Victoria Liceaga
Manager, Product Marketing

"The Global Marketing group is dynamic and lively. We are always moving fast to plan for new products, execute seasonal campaigns, and pivot based on changes in the market. We are so fortunate to be marketing products that our customers love as much as we do and that add real value to their lives."

Eric Burbank
Principal Mechanical Engineer

"The hardware engineering group at iRobot is incredibly innovative and fun to work with. We have a full range of engineers with many diversified talents. Everyone is incredibly willing to share their expertise and help out on challenges."

Evn Tomeny
Manager of Enterprise Collaboration

"The collaborative nature of the team is refreshing. Everyone works together to find interesting solutions to complicated problems, and contributions are appreciated from anywhere. Because of the diverse set of backgrounds and experiences, you’ll often find answers where you least expect them!"

Michelle Gattuso
VP Portfolio & Digital Product Management

"iRoboteers know that their contributions matter. They are always doing what they can to make things better and deliver great products that customers will love. We know we’ve had a hand in changing the world and it shows in our drive and determination to keep moving forward."

Lauren Stern
Principal Design Researcher

"Our team is unique because we have so many disciplines within the Design department. Owning and using a robot is a multi-faceted experience, and we all work together to create that experience for our users. The cross-discipline collaboration is really special. It’s a group of funny, enthusiastic, creative, kind people."

Sushmita Bawari
Director, Strategic Sourcing

"It’s great to have the opportunity to manage a global team and work with suppliers from all around the world. It really helps you appreciate how inter-connected everything is."