American Well: Copywriter, Marketing
75 State St.,
Boston, MA 02109



Company Description

American Well, a leading telehealth platform in the US, is seeking a highly motivated and professional individual with expertise in content creation. At American Well, we believe digital care delivery will transform healthcare. Our mission is to connect and enable providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. We do this by partnering with our clients to deliver video visits over mobile and web. We have doctors, therapists, and specialists on staff to help people get care when and where they need it most.

Brief Overview:

The Copywriter, Marketing will play a critical role in the Marketing and Engagement Services department. As a Copywriter, you will roll up your sleeves to assist our small team by crafting clean, creative copy for Amwell (American Wells direct-to-patient telehealth app) and our clients (hospitals/health systems, health plans/insurers, and other strategic partners in the healthcare space). We work across multiple marketing channels with the leading hospitals and insurance companies, so youll have the opportunity to work on a variety of long-form and short-form content on a mix of health topics. Specifically, the Copywriter, Marketing will:

Core Responsibilities:

Serve as the go-to, in-house B2C/consumer copywriter for Amwell and brands/clients we work with:

  • Brainstorm copy ideas and create top-notch content for multiple channels, including emails, push notifications, blogs, website content, and paid search, paid social and display ad copy
  • Partner with Sr. Copy Editor to define, update and adhere to editorial best practices and style consistency
  • Quickly learn and adopt our voice and tone, as well as clients specific preferences
  • Juggle multiple projects with different deadlines and lead time

Assist with content planning and intake of content requests, as needed:

  • Follow up on requests as necessary to nail down key details (about goals, audience, etc.)
  • Participate in quarterly content planning meetings to support content ideation
  • Partner with internal colleagues (such as client/account managers and growth marketing managers) to understand their copy needs

Accept feedback, make necessary edits, and pay attention to detail and protocol:

  • Learn key info about the healthcare/medical space, ensuring the appropriateness and accuracy of content (for example, telehealth providers cannot prescribe certain kinds of medication, so we should not reference these in our marketing copy)
  • Receive edits and feedback from Sr. Copy Editor and client-facing colleagues, and make revisions as needed
  • Post web content in CMS and pitch in with proofreading and improving existing website copy and other marketing content


  • Bachelors degree (in English, communications or journalism, preferred) or equivalent experience
  • 2-3 years of experience writing a variety of copy (long-form and short/snappy)
  • Portfolio or at least 2-3 work samples demonstrating your copywriting skills and the types of content/channels youve worked on
  • Basic knowledge of HTML and/or CMS platforms and SEO
  • Agency and/or healthcare experience preferred but not required

Desired Profile:

  • Outstanding interpersonal and communication skills, and a lets get this done attitude
  • Scrappy, resilient and OK with some ambiguity
  • Think deeply, act quickly
  • Low-ego, cross-functional team player

Additional information

Your Team:

Should you join American Well and the Marketing team, you can expect:

The Marketing team is a collaborative, data-driven and creative team comprised of corporate communications, corporate marketing, client marketing, and consumer marketing. Because American Well is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the companys and our clients go-to marketing agency. Were responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at American Well:

American Well is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. Were a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Our corporate headquarters are located in downtown Boston at 75 State Street in the heart of the city. In addition to the opportunity to build the future of healthcare technology and a great location, we offer:

  • Unlimited Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Free gym access on-site
  • Prime office space with views overlooking all of Boston
  • Complimentary snacks and drinks