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The Content Strategist is responsible for producing high-quality, relevant, and engaging content to help Klaviyo and its customers grow their businesses. S/he will consistently create exceptional, audience-centric content while helping others to create the same high-quality level of content.
Youll become an expert in ecommerce marketing, and youll create both short-form and long-form content in a variety of formats (articles, reports, blog posts, videos, etc.) and for multiple distribution channels (blog, website, etc.). Youll collaborate closely with fellow members of the marketing team, sales, customer success, as well as our customers to tell compelling stories across all forms of content.
Content is at the cornerstone of our plan to build awareness for Klaviyo and to grow our community, so youll be playing a critical role in the growth of our business and in helping both Klaviyo and its customers achieve business goals.
The successful candidate is first and foremost a marketer, and an exceptional writer, storyteller, and communicator. You have a strong understanding of the content marketing landscape, and you understand how to distill complex ideas into easily understandable content, identify and develop great content ideas, and keep the quality of content consistent with Klaviyos brand.
Youll be part of the Content Marketing team and youll report to Klaviyos Managing Editor.
Here are some specific things youll do as a Content Strategist:
Pitch ideas. Youll understand Klaviyos customers, their challenges and opportunities, what differences and similarities exist across segments and personas, and youll regularly contribute ideas for highly engaging content thatll help to solve business problems and make an impact.
Create engaging content. Youll spend the bulk of your time creating amazing content across all formats and channels that helps the audience to use their data and their own marketing channels better.
Manage content projects. In addition to creating content, youll collaborate with fellow teammates and manage the process for producing your content projects from start to finishfrom ideation to distribution.
Maintain the tone and quality of content. Youll assist in the editing process and help to coach fellow teammates on content standards, helping them to up their game with every new piece they produce.
Monitor performance. Youll collaborate with the team to keep an eye on and share the performance of our contenthow its being consumed, whats resonating, whats driving results, etcand youll use data to optimize our content efforts fast.
Getting Started / Key Outcomes
In your first 30 days, youll have:
- Come up to speed on our audience, market, product, and company.
- Spoken to at least 10 prospective or current users.
- Pitched at least 5 content ideas.
- Created and published at least 1 piece of content.
Within 90 days, youll have:
- Mastered Klaviyos editorial style.
- Attended at least 1 Klaviyo-sponsored event.
- Helped us execute our cadence of near-daily blog posts; monthly content projects; and quarterly high-value/evergreen projects.
- Helped to further develop Klaviyos network of internal and external contributors.
In the first year, youll have:
- Become a subject matter expert in ecommerce marketing.
- Helped us hit a 6x growth rates for email subscribers.
- Contributed to a 3x traffic growth from content across platforms.
- Set us up to regularly hear from ecommerce marketers about how much better they are at their jobs because of our content.
Klaviyo is a high growth Boston startup that prides itself on building a large, fast-moving, and sustainable business. Our marketing software is helping more than 22,500 innovative ecommerce brands get better at connecting with their customers. Were deeply passionate about learning, solving tough problems, and helping one another level up in all things. Working at Klaviyo means youll work on things you never imagined you would. Youll grow in ways you didnt consider possible. And youll do the best work of your career with people who are just as motivated and talented as you are. If this sounds like your ideal place to work, drop us a note!
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