Job Post

Content Marketing Specialist

Yesware
75 Kneeland St
Boston, MA 02111
At a time when many sales organizations train their salespeople to inundate buyers with large quantities of impersonal outreach, Yesware is committed to fostering the quality exchange of new ideas between salespeople and buyers. Yesware is looking for a Content Marketing Specialist to play a major role in bringing this vision to life. As Content Marketing Specialist, you will help Yesware grow to 1 million active users by creating, curating, publishing, and distributing content that engages with Yesware’s customers and the vast market of sales professionals who are committed to putting quality and authenticity at the heart of every exchange.   The Content Marketing Specialist will help develop and execute on Yesware’s thought leadership position and work closely with customers, prospects, and influencers from a wide variety of industries and backgrounds. The ideal candidate is a skilled storyteller and is excited to work across different forms of content and media.   Requirements:
 
  • Some content marketing/production experience
  • Ability to tell stories in compelling, meaningful ways that generate influence and emotionally connect
  • Experience working in a wide variety of formats
  • Strong project management skills with the ability to manage multiple projects/threads at once while meeting all deadlines
  • Strong verbal and written communication skills, balancing impeccable grammar with an authentic, human voice
  • Desire to break the mold by being bold, creative, and innovative
     
Responsibilities:
 
  • Help develop Yesware’s content marketing strategy, including its thought leadership position in the market 
  • Build and execute on the content marketing plan across all channels, in alignment with the defined strategy
  • Own content marketing activities and output in the following areas: social media, blog, customer interviews and stories, podcasting, internal and external market presentations, event-related content, and more
  • Map content marketing activities to overarching business and departmental goals
  • Build the influencer marketing program by identifying and working closely with key influencers to validate and propel Yesware’s message
  • Collaborate effectively across functions and silos to ensure on-time execution
  • Manage all channels of content hosting and distribution
  • Build and manage the editorial calendar
  • Utilize SEO best practices to ensure content is fully optimized for discovery 
     
About the Company:   Yesware is a team of smart, ambitious, kind people working together to empower each other and our customers. We build, market, and sell a one-of-a-kind sales platform that helps salespeople sell smarter, right from their inbox.   You can find us on the top floor of our building, conveniently located in downtown Boston. We offer competitive compensation comprised of salary, equity and bonuses. We also offer a growing list of benefits: health, dental, 401(k), life insurance, unlimited vacation days, flexible spending account, as well as gym and public transportation reimbursement. Additional perks include weekly yoga and meditation classes, a fully stocked kitchen, free daily catered lunch, and a ride home with Lyft when you need it.   We are proud to be venture-backed by investors including the Foundry Group, Battery Ventures, and Google Ventures. Our customers range from young startups of all sizes, to some of the biggest names in business, like Yelp, Acquia, Groupon, Zendesk, and many more. We live out our core values every single day in a mission to serve our customers and to make Yesware the best place we’ve ever worked.   Yesware is committed to developing a culture that embraces diversity and fosters inclusivity. We do this because it makes us stronger as individuals, as a business and it is simply the right thing to do. We know that diversity comes in many forms, so we welcome employees from all walks of life to bring their differing experiences and perspectives to Yesware. Together, we can build an environment where every member of our team can bring their authentic self to work, be heard, and work toward achieving their professional potential.   Read more about us at www.yesware.com/company
Category: Marketing
Full-time

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Yesware is an all-in-one sales toolkit that helps you connect with prospects, track customer engagement, and close more deals. By injecting data insights and sales communication tools into your existing email workspace, Yesware removes barriers to productivity and empowers sales teams to make smarter decisions, faster.

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