Job Post

Content Marketing Manager (Co-marketing)

Appcues
54 Canal Street
Boston, MA 02114
A BIT ON APPCUES:

We’re on a mission to help people grow their businesses by creating amazing product experiences. Ones that are seamless, stickier, and more intuitive than ever before.

We’re building a platform that unblocks product teams from easily improving user engagement. They can do this by implementing things like user onboarding flows, feature announcements, and NPS surveys in a personalized and targeted way.

HOW CONTENT CONTRIBUTES:

We’ve grown 320% in 2017 and 250% the year prior due to strong organic inbound marketing generation and a highly engaged user base.

The crux of our inbound marketing strategy relies on high-quality content marketing, creating spaces for our community to connect with one another. Our content outlets currently include the Appcues Blog, Really Good UX (which was nominated for a Product Hunt Golden Kitty Award!), and The User Onboarding Academy, Product Talk Series—with more to come. 

That’s where you come in...

It’s time for us to accelerate co-marketing. You will help us expand our community by placing Appcues-authored articles and videos on other SaaS and tech publications. 

  Some potential responsibilities:   - Source (or write), edit, and place Appcues-written blog articles and videos on external publications - Own the distribution and promotion of content across a wide variety of channels - Develop relationships with our community through social channels and elsewhere - Champion content internally to create new content ideas and bring them to production - Analyze the performance of content programs in relation to their goals and find ways to improve   The ideal candidate has:   - A BA/BS degree or equivalent working experience. A degree in English, Communication, or Journalism is preferred - A bias toward action. Can take a project from the initial glimmer of an idea to a robust and polished, published article - Strong writing skills and experience writing for a specific style and different tones - The ability to tell a good story and a keen eye for line edits - Community built into their DNA—a connector of people  - The ability to work will with all skill levels of writers, tactfully edit their work, and inspire them to contribute - The ability to prioritize projects and communicate priorities effectively  - A digital footprint and experience in building a following or community - A learner mindset   Our company values:

- Customer first: We solve problems from the customer’s perspective, not our own. 
- Keep no secrets: We make information readily available and use it to make better decisions. 
- Enjoy the journey: We consider this experience unique and intend to cherish it. 
- No permission needed: We give every teammate the autonomy and ownership to do what they believe is right. 
- Get it done: We value results, not effort.

Category: Marketing
Full-time

See What It's Like To Work Here

Appcues adds an experience layer to your product, so you can build user onboarding, NPS surveys, or feature announcements in minutes instead of in weeks.

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