Content Marketing Manager
Are you a strong writer, storyteller, and generally a wizard with all things content? If so, were looking for someone just like you to lead Allegos Content Marketing efforts.
Allego is a collaborative, energizing, fast paced start-up where we are building a significant company transforming the way ideas are shared and learning happens. We love our customers and have fun working together!
Here is what's important in this challenging, hands-on role:
- Accountable for all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: create the content our audience is looking for and then optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization and structure, hands-on writing/content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
- Editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each, and why
- Measurement and optimization of the program will be required on a regular and ongoing basis
- Management of all creative resources including designers, writers, and other agency personnel
- Integration of content programs with brand campaigns to drive brand to demand
- Executive presentations on the program approaches and results will be required
- BA/BS or equivalent and 7 years related work experience
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Experience with Wordpress, Google Analytics, Slideshare, and the top social channels
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales.
Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment.The following is a summary of the benefits offered to Allego employees.
Health and wellness
- Generous time off policy
- Employee Assistance Program
Security and savings
- Life insurance
- Healthcare Reimbursement Arrangement (HRA)
- Flexible Spending Accounts (FSA)
Allego Culture and Values
Our Core Values, better known as Allegos Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other.
- Seeking Truth
- Problem Solving
- Embracing Mistakes
- Customer Focused
- Execution Excellence
- Growth Mindset
- Go the Extra Mile
More Jobs From