Job Post

Associate Director, Social Advertising

Chewy
343 Congress Street
Boston, MA 02110

Our Opportunity:

Chewy is looking for an Associate Director, Social Advertising to support our digital marketing efforts in our Boston, MA office. The roles primary focus is to drive the evolution of large-scale social media buys through data-driven customer segments, advanced behavioral targets and tailored creative. Leading a team of platform experts who are in ad platforms every day, the role also includes campaign set-up, day-to-day management, and tracking of campaign/channel performance as well as monitoring these activities for your teammates. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively on strategies to drive new customer acquisition. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy to expand our paid social efforts.

What Youll Do:

  • Own the development of successful paid social acquisition campaigns focusing on audience, product, and placement targets to drive channel volume and efficiently thresholds
  • Analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence
  • Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management
  • Leverage platform bid automation and scope development of internal bid capability based on direct response performance of new customer acquisition
  • Act as a leader communicating with platform account management teams to drive campaign performance and ensure proper account setup and care
  • Scale use of our Data Management Platform (DMP) to develop relevant audience segments and create tailored creative and landing page experiences that are true to our brand
  • Design and execute structured A/B tests around creatives, audiences and bid strategies
  • Seamlessly partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
  • Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
  • Lead the professional development of a skilled team of technical subject matter experts, and act as leader on a small and nimble team of cross-channel digital marketing experts

What Youll Need:

  • Bachelor's degree in business, statistics, economics, mathematics, finance or related field
  • 8+ years of experience in Paid Social advertising
  • Experience managing large-scale paid social e-commerce focused campaigns
  • Technical skills to manage social product ads and managing product feeds
  • Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments impacting our program
  • A relentless desire to better understand inputs driving performance and optimize those to improve results day in and day out
  • Ability to thrive in gray area and independently chart a course for the channel
  • Advanced Excel skills and basic SQL skills
  • Strong understanding of the mobile app ecosystem, including tracking in-app events, app analytics, campaign optimization, creative, and deep linking
  • In-depth proficiency in Google Analytics
  • Position may require travel
Category: Marketing
Full-time

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