Chewy: Associate Director, Social Advertising
343 Congress Street
Boston, MA 02110

Employee Testimonials

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Our Opportunity:

Chewy is looking for an Associate Director, Social Advertising to support our digital marketing efforts in our Boston, MA office. The roles primary focus is to drive the evolution of large-scale social media buys through data-driven customer segments, advanced behavioral targets and tailored creative. Leading a team of platform experts who are in ad platforms every day, the role also includes campaign set-up, day-to-day management, and tracking of campaign/channel performance as well as monitoring these activities for your teammates. The ideal candidate is relentless, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively on strategies to drive new customer acquisition. We are looking for someone who is equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy to expand our paid social efforts.

What Youll Do:

  • Own the development of successful paid social acquisition campaigns focusing on audience, product, and placement targets to drive channel volume and efficiently thresholds
  • Analyze campaign performance, identify trends and proactively recommend opportunities for improvement at a daily cadence
  • Blend creativity and analytical skills with a strong results-oriented, metrics-driven approach to problem solving and campaign management
  • Leverage platform bid automation and scope development of internal bid capability based on direct response performance of new customer acquisition
  • Act as a leader communicating with platform account management teams to drive campaign performance and ensure proper account setup and care
  • Scale use of our Data Management Platform (DMP) to develop relevant audience segments and create tailored creative and landing page experiences that are true to our brand
  • Design and execute structured A/B tests around creatives, audiences and bid strategies
  • Seamlessly partner with Marketing Analytics and Product teams to troubleshoot technical bugs or develop performance monitoring, reporting, or tracking needs
  • Juggle multiple projects and prioritize time while working in a dynamic, fast-paced, and growing organization without structured processes in place
  • Lead the professional development of a skilled team of technical subject matter experts, and act as leader on a small and nimble team of cross-channel digital marketing experts

What Youll Need:

  • Bachelor's degree in business, statistics, economics, mathematics, finance or related field
  • 8+ years of experience in Paid Social advertising
  • Experience managing large-scale paid social e-commerce focused campaigns
  • Technical skills to manage social product ads and managing product feeds
  • Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments impacting our program
  • A relentless desire to better understand inputs driving performance and optimize those to improve results day in and day out
  • Ability to thrive in gray area and independently chart a course for the channel
  • Advanced Excel skills and basic SQL skills
  • Strong understanding of the mobile app ecosystem, including tracking in-app events, app analytics, campaign optimization, creative, and deep linking
  • In-depth proficiency in Google Analytics
  • Position may require travel
Full-time

Employee Testimonials

Bill Poitras
Software Engineer

It’s amazing working with such a diverse group of talented people at Chewy! I really love the culture of fun, collaboration, hard work, and innovation that I’ve seen throughout the company. I especially am impressed the lengths our company strives to wow our customers. I’ve witnessed first-hand how our customer service representatives not only encourage the passion of pet parents, but share their own. I’m grateful for the opportunity to learn so much new technology and the world of e-commerce.

Becca Litwack
Affiliate Marketing Manager

The environment at Chewy is energizing and there is a strong sense of purpose. Our focused attention to the customer leads to great enthusiasm for the work we get to do. There is real comradery on the teams as well – our team frequently lunches together which lends to a friendly work environment, collaboration, and innovation. Having dogs in the office doesn’t hurt either!

Shantesh Kanekar
Director of Software Engineering

The company known for best in class Customer Service knows how to keep its internal customers (our team members) happy, too. There is a positive energy and vibe the moment you set foot in the office. The workforce at Chewy is a vibrant mix of diversity in all aspects but one thing that is common is the shared belief of being the best in class at whatever job function one is in.

Chris Foley
Senior Software Development Manager

Working at Chewy is fast-paced, challenging, and very fulfilling. Each person here has the opportunity to have a profound effect on how we wow both our internal and external customers. We place a very high value on customer service here at Chewy and regardless of what you are working on, the customer satisfaction is always going to be #1. By everyone working towards the same common goal, teamwork organically happens in everything we do.