Job Post

Associate Director, Marketing

400 1st Avenue
Needham, MA 02494

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.

Bkun is seeking an Associate Director of Marketing to join its rapidly growing team. You will be responsible for establishing a multi-faceted marketing discipline for our Experiences SaaS platform. You are a dedicated team of one who will be expected to build a team.

Are you a self-starter who enjoys wearing many hats? Do you thrive in fast-moving (and sometimes chaotic) environments? Can you solve problems and diplomatically work around roadblocks? Are you a doer who wants to be part of the fastest-growing area of the TripAdvisor organization? If so, wed like to hear from you.

What You Will Do:

  • Brand -- Devise brand strategy to further establish Bkun as the industry leader in its space.
  • Feedback -- Own reputation management across platforms and create functional feedback loop with our customers.
  • Content -- Drive all marketing-related content (inclusive of video) for use in social media, trade show brochures, educational materials, email, press center, and the site.
  • Localization -- Ensure our site is easily accessible in all targeted markets with content prioritized and translated appropriately.
  • CRM -- Develop a strategy to enhance email campaigns for acquisition and retention.
  • Social media -- Own strategy and execution of all Bkun social media initiatives targeting both existing and potential partners.
  • Data -- Rely on data for decision-making, goal-setting, and communicating results.
  • SEO & paid search -- Identify future search engine opportunities to profitably accelerate our ability to acquire new customers.
  • Team building -- Train/recruit/build a team as need grows.

What We Are Looking For:

  • 5-8+ years of expertise within B2B marketing, marketing operations, demand generation.
  • Proven track record of documented success.
  • Experience within a software or technology-enabled company.
  • MBA or related advanced degree is welcome, not required.
  • Solid quantitative skills.
  • Strong lean-in and roll-up your sleeves orientation with a willingness to wear a number of hats.
  • Knowledgeable and well-versed in current industry trends.
  • Detail-oriented, efficient project management skills.
  • Ability to self-teach and problem-solve.
  • Strong and clear communicator brings a strong POV that can be shared up, down, and across organization.
  • Comfortable in a collaborative, performance-oriented work environment.
  • Flexible and open to change and new information; adapts behavior and work methods accordingly.


Category: Marketing

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