Job Post

Associate Director, Marketing

TripAdvisor
400 1st Avenue
Needham, MA 02494

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions.

Bkun is seeking an Associate Director of Marketing to join its rapidly growing team. You will be responsible for establishing a multi-faceted marketing discipline for our Experiences SaaS platform. You are a dedicated team of one who will be expected to build a team.

Are you a self-starter who enjoys wearing many hats? Do you thrive in fast-moving (and sometimes chaotic) environments? Can you solve problems and diplomatically work around roadblocks? Are you a doer who wants to be part of the fastest-growing area of the TripAdvisor organization? If so, wed like to hear from you.

What You Will Do:

  • Brand -- Devise brand strategy to further establish Bkun as the industry leader in its space.
  • Feedback -- Own reputation management across platforms and create functional feedback loop with our customers.
  • Content -- Drive all marketing-related content (inclusive of video) for use in social media, trade show brochures, educational materials, email, press center, and the site.
  • Localization -- Ensure our site is easily accessible in all targeted markets with content prioritized and translated appropriately.
  • CRM -- Develop a strategy to enhance email campaigns for acquisition and retention.
  • Social media -- Own strategy and execution of all Bkun social media initiatives targeting both existing and potential partners.
  • Data -- Rely on data for decision-making, goal-setting, and communicating results.
  • SEO & paid search -- Identify future search engine opportunities to profitably accelerate our ability to acquire new customers.
  • Team building -- Train/recruit/build a team as need grows.

What We Are Looking For:

  • 5-8+ years of expertise within B2B marketing, marketing operations, demand generation.
  • Proven track record of documented success.
  • Experience within a software or technology-enabled company.
  • MBA or related advanced degree is welcome, not required.
  • Solid quantitative skills.
  • Strong lean-in and roll-up your sleeves orientation with a willingness to wear a number of hats.
  • Knowledgeable and well-versed in current industry trends.
  • Detail-oriented, efficient project management skills.
  • Ability to self-teach and problem-solve.
  • Strong and clear communicator brings a strong POV that can be shared up, down, and across organization.
  • Comfortable in a collaborative, performance-oriented work environment.
  • Flexible and open to change and new information; adapts behavior and work methods accordingly.

*LI-JK1

Category: Marketing
Full-time

See What It's Like To Work Here

Exceptional career opportunities. Genuinely cool coworkers. Millions of people who love our sites. Find it all here at the world's largest travel site.

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