EF Education First: Associate Digital Marketing Manager

Associate Digital Marketing Manager
EF Education First
Cambridge, MA USA

The Role
We are looking for a creative, organized, and results-driven Associate Digital Marketing Manager to contribute to our digital marketing program. A strong foundational knowledge of paid search, paid social and display advertising is required for this job. You will be responsible for developing, implementing and managing our marketing campaigns to drive improvements in our acquisition metrics. As a part of a fun team that loves what they do, you will inspire customers to sign up for life-changing travel experiences across the globe.

You are a passionate digital marketer who embraces creativity and data. You consider yourself a data analyst, and love interpreting numbers to make decisions that drive the business forward- not just generate more clicks. At the same time, you have a good eye for design and copy- an essential skill needed to lead ad development and optimization processes. You have strategic and operational experience within paid search, paid social and display, including the successful execution of campaigns and delivering to performance targets. A passion for travel is required!

Sound like you? Then youre our type of person. Keep reading!

Primary Responsibilities:

  • Execute the day-to-day implementation, testing and optimization of paid search, social, and display campaigns
  • Monitor daily, monthly and quarterly spend and performance levels, proactively optimizing campaigns to deliver to monthly targets
  • Implement and optimize bid management strategies and campaign budgets across various search engines
  • Conceptualize and create new campaigns, keywords and audiences and monitor performance
  • Update/refresh ads and ad copy on a regular basis and manage testing plans
  • Complete weekly, monthly and quarterly performance analysis, showcasing the results and learnings from campaigns you implemented
  • Work on a team to prioritize and execute the most important tasks first

Requirements:

  • Must know the ins and outs of paid search, display, and Facebook advertising
  • 3-4 years experience in hands-on paid search, display, and Facebook ads management
  • Broad understanding of online marketing tactics
  • E-commerce experience
  • Very strong data analysis skills
  • Very strong knowledge of Google Analytics and Excel
  • Ability to generate ideas and work independently
  • Strong writing skills and a good eye for design

Bonus points if you have:

  • Experience with Tableau
  • Experience with SA360

The reason(s) youll want to work here

Aside from joining an amazing, passionate team, we offer killer perks (and this is the abbreviated list):

  • EF product discounts
  • All expenses paid international travel
  • Up to $1,500 a year for professional development/continued education
  • 25% company match on your 401(k)
  • Three weeks paid vacation your first year, 4 weeks thereafter
  • Charitable matching
  • Generous health/dental/vision package
  • Free in-house language classes

More about EF Education First

Since 1965, EFs mission has been to open the world through education. Today EF is the worlds largest private education organizationoffering every imaginable way to learn a language, travel abroad, experience another culture or earn an academic degree.

Full-time

Employee Testimonials

Helene Vincent
Manager of Product Innovation, Language Immersion Tours

It's a big university town so there are always concerts and cultural events. There are also people from all over the world so you can hear all kinds of languages. It's large enough to be exciting, but small enough that we have a real sense of community.

Kate Berseth
Executive Vice President

I was used to a fast-paced and informal environment in previous companies, but I think what sets EF apart is the physical office space – light, open, minimal, elegant, fun and happy. It sold me the first time I walked into the Boston office.

Angela Xu
EVP, Recruitment and Employee Development

I love the fact that there are so many universities in Boston, a city of culture and intelligence. There are so many meet ups you can join, to meet new people.