America's Test Kitchen: Associate Digital Marketing Manager
21 Drydock Avenue
Boston , MA 02110

Video

ATK is seeking a dedicated and diligent Associate Digital Marketing Manager. The Associate Digital Marketing Manager is responsible for leading the strategy, execution, and analysis of America’s Test Kitchen’s paid media initiatives (including SEM, social, and retargeting) and our websites’ email capture and product promotion programs.

  • Work with third-party agencies and internal partners to build awareness, drive traffic, and convert sales for all ATK product lines

  • Perform measurement and analysis for paid campaigns, optimizing for scale and ROI

  • Evaluate campaign touch-points for brand and message consistency with ATK’s brand evolution

  • Leverage data to optimize creative concepts and AB testing plan

  • Recommend new opportunities to expand existing media and grow the business


 

You’ll be a great fit if you have:

  • 2-3 years experience advertising on paid search, social, and display (agency or direct-to-consumer experience preferred)

  • Hands on experience with Google Ads, Facebook Ad Manager, or similar tools

  • An eye for effective marketing collateral at each stage in the conversion funnel

  • Super strong Excel skills you use regularly and experience with online analytics tools

  • Equally strong collaboration, project management, and communication skills

  • Knowledge and comfort with assessing performance against multiple goals and KPIs

Full-time