WordStream: Account Director, Digital Marketing
101 Huntington Avenue
Boston, MA 02115

Employee Testimonials

Tara Castagna WordStream

Video

Managed Services is an award winning, innovative, full service digital marketing agency within an industry leading Saas company. We provide full hands on SEM services for our higher spending clients within the agency and SMB space.


As a leader on our Managed Services (MS) team you will report to the Associate Director and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts, as well as mentor junior team members who are supporting your book of business. In this role, you will be ambitious, hyper-focused on communication, data-driven and have at least 5 years of demonstrated success managing the paid-search and social marketing initiatives for large accounts.


WordStream is an industry leading software-as-a-service (SaaS) product company voted #1 in customer satisfaction in the search advertising sector. Our purpose is to help SMBs succeed and grow by helping SMBs across our country and the world get the most out of their digital marketing dollars. Connected to some of the largest companies in the world, Wordstream is partnered with Google, Bing and Facebook to help our customers market their businesses. WordStream also strives to make a difference in the lives of the people in our community. We are committed to corporate social responsibility and believe that it is our duty to give back through volunteering and charitable donations. If you are driven by taking action, winning together and believe transparency is the only way to be, we want to hear from you

A little about the job

  • Manage campaign strategy and execution for paid search and paid social platforms, including Google, Bing and Facebook Ads for both e-commerce and lead generation clients
  • Build and maintain strong relationships with clients and key decision makers
  • Mentor junior account reps, who are supporting your book of business
  • Delegate responsibilities across a team to ensure client deliverables and deadlines are being met
  • Conduct QBRs and present on success and our value to stakeholders
  • Manage client goals and expectations in order to set realistic targets
  • Hold weekly/bi-weekly meetings with clients, including performance updates and strategy discussions
  • Run and build reports on campaigns results and deliver findings in a clear and client-facing format
  • Maintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social space
  • Verify and integrate conversion tracking as needed
  • Balance large budgets across multiple accounts and platforms, ranging from $100,000 - $800,000 in monthly ad spend
  • Navigate client risk through effective escalation and risk mitigation
  • Collaborate cross functionally with other teams to set and meet quarterly objectives
  • Run team meetings for collaboration on key accounts and in person presentations for onsite visits

Requirements

A little about you

  • 5+ years of experience working with high spending clients (monthly client budgets exceeding $500,000 across platforms).
  • Deep understanding of the paid search and social space (Google, Bing and Facebook Ads. Various other digital channels are a plus).
  • Experience with phone-based, consultative relationship management, with a regular cadence of communication with clients
  • Strong analytical mindset, with a comfortability working with large data sets within platforms and in excel
  • Ability to delegate projects across multiple people and meet deadlines with consistent quality of delivery
  • Natural multi-tasking skills, with the ability to stay calm under pressure

Benefits

A little about WordStream and our market space...

Located in the heart of Bostons Back Bay, our open workspace lends itself to cross-departmental collaboration (and a fair bit of fun, too). The high-energy, innovative environment has helped us develop a suite of cloud-based tools--which enable ad management and optimization across Google search, shopping, and display; Facebook; Instagram; and Bing--capable of meeting the changing needs of our customers.


Boston Business Journal, MITX, Inc. Magazine, and countless other organizations--both regional and national--have recognized WordStream as one of the countrys fastest growing companies and an exceptional place to work: And were just getting started.


Interested in contributing to industry-shaping innovation, enjoying a positive workspace, earning competitive pay, and advancing your career? Become part of the WordStream team today!

#LI-MC1

Full-time

Employee Testimonials

Tara Castagna WordStream
Tara Castagna
Senior Sales Team Lead
 
What you love about WordStream:

WordStream has given me the opportunity to work with Business Owners all over the world and help them increase their revenue from paid search advertising. Knowing I can help people save money and make more provides instant gratification, and is one of the many reasons I love what I do here.

Favorite Food:

Bacon 100%

Funny Fact:

On my second day of work at WordStream my dad showed up unexpectedly to “make sure the place was real”. I was humiliated.