Salsify: Account Based Marketing Specialist
101 Federal Street, Suite 2600
Boston, MA 02110

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Employee Testimonials

Salsify is seeking for a creative, data-driven Demand Generation Specialist to join our Revenue Marketing Team to drive demand via ABM programs for both customer and prospective accounts. Youll work closely with product marketing and content marketing, and will be responsible for the strategy, execution and measurement of the multi-channel campaigns. You will also work with the sales organization on a daily basis as being one of their close partners.

Your approach to demand generation is very personalized and targeted. You will take everything you know about ABM and develop account based plans. Youll get to know our customers and prospects so that you can take that knowledge to create and execute account based marketing campaigns by collaborating with marketing, sales and other stakeholders across the business with an end goal of helping to drive upsell and cross sell opportunities within those targeted accounts.

Qualifications:

  • Ideally, 2-3 years experience in B2B; experience developing and executing account based marketing campaigns and plans
  • Goal & detail oriented, structured, process led, with an analytical mindset
  • Must be a self-starter and must be able to work individually and with diverse teams
  • Experience with CRM and marketing automation tools such as SalesForce and Hubspot or Marketo highly desired
  • Proven revenue generation success and a demonstrated understanding of key account marketing mix optimization is a must
  • Possess a solid understanding of digital marketing strategies, both inbound and outbound
  • Relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders
  • Knowledge in the need to target various personas and verticals within prospective organizations to drive demands along with different activities such as paid, field marketing and campaigns

Skills:

  • Strategic ABM marketing and planning within B2B
  • Cross-functional collaboration with product, content and sales
  • Understanding the importance of top of the funnel activity down to closed pipeline (bottom of the funnel)
  • Aligning to corporate goals and getting behind driving them
  • Project management
  • Multi-tasking
  • Statistical data analysis and reporting
  • G Suite or Microsoft Suite knowledge

Salsifys mission is to empower brand manufacturers to win on the digital shelf. With the constantly changing needs of brands in the modern retail environment, Salsify consistently innovates with new, expanded functionality so brand manufacturers can operate more efficiently, win more sales, and grow market share. Salsify pioneered the first Product Experience Management (PXM) offering that transcends traditional PIM, Syndication, and Analytics. As the first multi-tenant, SaaS solution to offer all 3 key components to deliver exceptional product experiences online, Salsify is already working with a growing roster of thousands of leading brands across the globe.

Salsifys employee growth and unique culture earned the company numerous Best Workplace award wins from both local and national outlets including: Fortune Magazine, Boston Business Journal, Top 50 Cloud Computing to Work for by Glassdoor, and Top 10 Medium-Sized Workplaces by Boston Globe.

We are one of the most innovative, high-growth tech companies in Boston. Were investing in growth to help fuel our rapid expansion and looking for the best talent in the tech space to join our team.

#LI-EK1
Full-time

Employee Testimonials

Rovaira Dasig
Product Management

Let's be honest. A lot of tech companies will jostle to be the most "this" or "that," when in reality, they appear to be quite similar. At Salsify, I get to be me - no pretense, no excuses, no hiding - and that's what I love most about working here. One of Salsify's core values is to be a company where everyone is empowered to build the company at which they want to work. And despite being here for only 6 weeks, I'm already making an impact on the work we do, the company we're building and the future we're hustling toward. They have literally built a development program for the new team that I joined, which will fast track my technical and professional skill set in ways that just doesn't really exist at most other startups. This level of investment and commitment Salsify has for its team is what draws people to our company.

 

Dave Simel
Product Manager

I'm the kind of person that puts personal growth at the top of the list when it comes to finding a company to work for. From the moment I started at Salsify, I can honestly say that the leadership has had my best interest in mind. I have been to industry conferences, developed more technical skills, participated in department trainings and have been promoted since I started a little over 1 year ago. The culture is fun and positive and I legitimately love coming into work everyday to work with friends and for great leaders. 

Joana Laranjeira
Customer Support Engineer

What can I say about Salsify other than... Thank you! These past months have been an amazing journey of professional and personal growth. This is a place where they celebrate you as a colleague, where working as a team really means working as a team!
Salsify's company culture is incredible and management actually cares about employees as human beings. You can literally walk up to anyone, even the founders, and have a conversation about anything. So glad I joined!

Stephannie Vargas
Project Manager

Why Salsify? What makes it different from other companies? 3 things. The culture, the people, and the new challenges. These are the three key factors that keep me excited and make me want to come in the office everyday. Being a part of Salsify for almost two years, I have had the honor of seeing Salsify grow from a small start-up to a larger employee community. My day to day consists of exposure to unique and challenging projects that I tackle with the help from peers, with such a wide range of experiences and backgrounds. As a recent grad, I never imagined my first job would incorporate such a rich culture that would not only give me the ability to do impactful work, but would allow me to do so at an early stage in my career. Sharing my passion for this company is an easy task, it almost seems silly to have to explain the logic for what I consider a perfect match and the best decision I ever made.

Nathan Oldakowski
Associate Solutions Engineer

I love the people at Salsify! Everyone is so approachable and fun, they've made it very easy for me to grow personally and professionally. I feel like I always know what's happening within the company because everything is so transparent and open; it's a great organization to be a part of.

Marta Carvalho Salsify
Marta Carvalho
People Operations Specialist

I'm having the time of my life at Salsify! I’m doing what I love in a company that has everything you can ask for your personal and professional growth; an amazing culture with great vision, values and a unique team that feels much more like a family.  We really care about our people and you can feel a genuine concern for the well-being of our team. We are demanding and we always look for the best solution to our products and customers.

Meredith Broderick
Meredith Broderick
Senior Consultant

I love working at Salsify for two reasons: It's rare to find a company so at the forefront of digital thought leadership and an employee culture that fosters confidence, trust, and high performance from peers and managers!