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Enterprise Account Based Marketing Manager, Core
We are looking for a business savvy individual to run the Account Based Marketing program within the Core vertical. This role will require experience in either go-to-market planning and/or sales.
Account Based Marketing Responsibilities:
Work hand-in-hand with Sales to generate sales opportunities and to close business within target accounts.
Become SME on target accounts in the Financial Services vertical and take ownership of the success within those accounts.
Create a tailored value proposition, account plan, and inside sales & marketing strategies for each target account.
Plan and execute multi-channel marketing campaigns to target accounts.
Organize tribal knowledge & manage research for each target account, ensure that it is appropriately disseminated, and provide Sales with coaching based on that information.
Account Based Marketing Requirements:
BA/BS or equivalent working experience.
Previous experience managing projects, communicating across teams, and meeting deadlines to accomplish a common goal.
The ability to develop and deliver a concise, emotive, and compelling message.
Natural intellectual curiosity that drives a desire to master your craft and be a subject matter expert.
The ambition to build & scale an Account Based Marketing program for a high-growth company.
Combination of relentlessness and high emotional intelligence.
2-4 years of experience in sales, product marketing, and/or field marketing.
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