Job Post

Acquisition Marketing Manager
Lovepop
61 Chatham St., Fl 5
Boston, MA 02109

Today, Lovepop is the world's leading designer of 3D cards.  Tomorrow, Lovepop will be the world's leading brand for unexpected gifts that make people feel special.  Lovepop was introduced to America on Shark Tank in December 2015, and more recent appearances on The View, Good Morning America, Billboard Music Awards and QVC have contributed to the company's rapid growth trajectory. Our vision is to create one billion magical moments around the world, each moment bringing people closer together through an experience that is meaningful and unexpected. We do that by helping people tell magical stories and creating the most intricate paper art in the world.  Lovepop is looking for a talented marketer to join the consumer team and drive growth of our various performance marketing channels, including Paid Facebook, Paid Search Engine Marketing (i.e. Google), Display Marketing, Amazon, and Direct Mail, and help develop offline channels. We need someone to both envision new ways of leveraging various performance marketing channels and also drive world-class execution to turn these ideas into reality.

What you'll do here:

  • Scale our performance marketing tools and solutions
  • Identify potential channels for testing and learnings
  • Develop, deploy and optimize channel specific strategies and operating plans (constant wave of test/learn/iterate cycles)
  • Manage daily optimization of Facebook ads, SEM ads, Amazon Ads and others
  • Develop strategies that increase the efficiency across marketing channels by driving increased customer lifetime value amongst key segments
  • Build-out marketing metrics dashboards and establish benchmarks and targets for high level metrics (Customer Acquisition Cost, Customer Lifetime Value, etc.) by channel, as well operating metrics that are used to guide daily/weekly spend decisions
  • Work with outside agencies and internal technologies to scale existing performance marketing programs and work with internal functional teams (i.e. merchandising and product) to enhance performance of existing programs (i.e. areas like Landing Page Optimization)
  • Manage acquisition marketing budgets, with an eye on driving increased scale at ever improving efficiency
  • Landing page optimization and testing

What you'll bring to the table:

  • Minimum of 5+ years of Marketing experience
  • 3+ years of Performance Marketing experience, including advanced Paid Facebook advertising and SEM
  • Experience with SQL and pulling from a database
  • Proficiency with the landscape of marketing infrastructure tools, marketing optimization tools and platforms (i.e. Facebook Power Editor and SEM bid optimization) and analytics tools and platforms (i.e. Google analytics, Nannigans, Kenshoo)
  • Bachelor’s Degree in Finance, Marketing, Economics or MBA preferred

You'll be great if you have:

  • Experience using (and ideally setting up) advanced technologies to manage online marketing programs at scale
  • A deeply data driven mindset (comfortable in designing and interpreting analytical models to optimize various marketing efforts), with a strong test/learn/iterate mindset and possesses the ability to design A/B tests that yield statistical results to optimize Paid Marketing campaigns
  • E-Commerce experience preferred and comfortable targeting CPA goals and return on ad spend as key metrics (with a very Brand/Design centric company)
  • Experience running and scaling Facebook ad programs


Category: Marketing
Full-time

See What It's Like To Work Here

Greeting cards re-imagined. Laser-cut paper art and pop-up cards for every occasion. Give something different.

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