Epsilon is the leader in outcome-based marketing. We enable marketing thats built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID, the most accurate and stable identity management platform representing 200+ million people, Epsilons award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the worlds top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.
We are seeking a dynamic, entrepreneurial and seasoned CRM marketer to join our team as a CRM Account Director, Client Services. Our desired team member will have the skill set to combine CRM campaign management execution, operations and strategic optimization to support the delivery of omni-channel digital marketing campaigns and will be the primary point of contact for our client in the Pharmaceutical industry.
The Account Director is responsible for the full planning cycle by managing the process, defining CRM strategies, tactic cadence planning, developing business rules, managing campaign timelines, supporting campaign execution, and analyzing campaign performance and optimization based on campaign results. Using and understanding technology platforms and systems, you will lead digital transformation with your clients by developing seamless, integrated CRM campaigns putting the customer at the center of digital innovation.
The ideal candidate should have experience in Pharmaceutical marketing, data strategy, digital execution and be a Client Services expert. We hope that soon we will be at the client site 3 - 4 days per week in the Philadelphia market, but this is not a requirement.
Onsite presence at Philadelphia client offices as the brand CRM champion for all brand HCP marketing; Travel to other client sites monthly or as needed
Lead remote Epsilon teams in support of client CRM projects including strategy, campaign management, channel management, tactic management, timeline development and SLA adherence
Key client partner leading the day-to-day aspects of the full customer relationship
Lead the Epsilon Delivery team to execute all targeted campaigns based on Playbooks and Cadence timelines.
Translate CRM customer journeys into functional business requirement documents for tactic execution
Understand and support segmentation strategies across individual brands
Identify and understand data flows between 1st and 3rd party partners and translate data needs to execute digital campaigns
Communicate client requests to the full team effectively
Develop long-term account relationships across overall client organization by becoming a valued member of the brand team
Contribute to year-over-year revenue growth
Develop innovation roadmaps to elevate tactics to support brand objectives
Partner with brand partners and agencies to support brand strategy cohesively across all channels
Deep understanding of brand disease state, competitive market and brand challenges
Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilons policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.