: Account-Based Marketing Specialist
191 Spring Street
Lexington, MA 02421

Employee Testimonials

Mimecast Employee Testimonial
Mimecast Employee Testimonial

Video

The Account-Based Marketing Specialist will work in our Digital Marketing team, assisting in building and executing a highly dynamic ABM strategy for Mimecast. This role will liaise across Global Marketing, Sales, and Customer Development teams to ideate ABM programs designed to drive upsell and channel marketing campaigns. Through these partnerships, the ABM Specialist will support program planning, execution, and reporting to exceed revenue goals.

Responsibilities

  • Execute innovative and creative ABM programs focused on upsell and channel campaigns to generate pipeline
  • Assist in executing a portfolio of highly effective and visible multi-touch, multi-channel marketing programs with a consideration for verticals and partner marketing
  • Continuously push the ABM envelope for Mimecast through research, experimentation, testing, and new approaches
  • Analyze real time activities and intent within ABM accounts to align display and appropriate messaging
  • Leverage technology, marketing automation tools, dashboards, and other systems to improve efficacy of programs
  • Be a team expert and user of our internal instance of an ABM automation platform
  • Consistently quantify outcomes using data and analytics to measure and optimize campaign performance, including reporting out on results and learnings to internal stakeholders
  • Demonstrate a sense of urgency and initiative

Qualifications

  • BA/BS degree or equivalent experience in Marketing
  • 2-4 years’ experience in Marketing (B2B Marketing, Digital, ABM)
  • Demonstrable experience working closely with sales and building a strategic approach to driving sales pipeline
  • Strong project management and time management skills
  • Ability to work cross-functionally and unify efforts across teams
  • Excellent attention to detail and ability to self-manage
  • Excellent Excel skills and prior experience with data analysis and visualization tools
  • Strong interpersonal and communication skills
  • Strong Martech experiences (e.g. Salesforce, Demandbase, Marketo) or similar platforms
Full-time

Employee Testimonials

Mimecast Employee Testimonial
Jules Martin
Product Strategy

Mimecast is a unique place with a unique culture, we operate at a fast pace, we challenge ourselves constantly. Never scared to innovate. But it's also a fun place, one where I've seen extraordinary things achieved and I've made friends with some extraordinary people.

Mimecast Employee Testimonial
Sandra Cutler
Education

I love working at Mimecast because it is a place where everyone is given the opportunity to grow both personally and professionally.  I have never worked at a place where there is so much importance placed on employee development.

Mimecast Employee Testimonial
Damon Bordbar
Support

I've had the opportunity to attend a lot of great courses through our internal learning & development team and each course has contributed to my success. Now, I offer the employees on my team one hour per week of “skill up time” which can be used to take instructor-led courses or online training, anything that will add to their skill set.

Mimecast Employee Testimonial
Michael Gross
Product Managament

Our web security products are special because they make surfing the internet safer for our customers.