Copy Lead

Job Description

RESPONSIBILITIES:

• Lead concept development and write high-impact campaign ideas including taglines, campaign lines, and headline-driven executions across channels

• Own creative output across key projects, setting the bar for quality, craft, and originality

• Translate briefs and insights into compelling creative territories, including naming systems, campaign platforms, and narrative frameworks

• Write across OOH, print, digital, email, experiential including scripts for video and social content, with a strong understanding of platform-specific best practices

• Partner cross-functionally with brand, design, and creative teams to deliver integrated campaigns, social content, and partnerships

• Present and articulate creative concepts clearly and persuasively to internal stakeholders, incorporating feedback to strengthen the work

• Provide feedback and elevate other writers’ work

• Work alongside creative leadership to protect and evolve the WHOOP voice

QUALIFICATIONS:

• 5–8 years of experience in copywriting with a strong portfolio of campaign or brand work

• Demonstrated expertise in crafting taglines, campaign lines, and concept-driven creative

• Experience writing scripts for video, social, and other narrative formats

• Strong understanding of social platforms and how to create work that resonates in culture

• Experience developing naming systems for campaigns, products, or initiatives

• Strong creative instincts with the ability to generate, refine, and elevate big ideas

• Experience collaborating with cross-functional teams and contributing to fast-paced, iterative creative processes

• Comfort presenting creative work and engaging in constructive critique with peers and stakeholders

• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.