Sales and Marketing Series: Customer Success - Keeping and Growing Customers to Increase Stability and Fuel Growth
Facilitator: Ben Kutylo, President, Fremonth Street Fund and Former Vice President of Strategic Partnerships, eSpark Learning
Location: First Republic Bank, 160 Federal Street, Boston, MA
We all know how hard it is to acquire new customers in education. You spend tons of time, money and thought-space to do so. Once you have them, why wouldn’t you spend equal energy ensuring your partnerships are successful and customers maintain and expand their relationship with your company? In this session, we will focus on Customer Success and how to develop a sustainable strategy to engage existing customers and ensure their success throughout their journey with your company.
- Understand why existing customers are critical to growth
- Review the customer lifecycle and what’s involved in Customer Success
- Examine the key components in developing a Customer Success strategy
- Outline how to begin building effective, yet sustainable Customer Success “playbooks”