Wednesday, January 11, 2017 - 6:00pm

An Introduction to Digital Marketing

MIT Tange Center
70 Room E51-151
MIT Enterprise Forum of Cambridge

This workshop covers the fundamentals of digital marketing, from choosing the right marketing channels to campaign execution.  We'll cover strategies to de-risk your campaigns before investing significant time and money into your digital marketing efforts by evaluating channels before getting started. This workshop will focus on analytics, search engine marketing, pay-per-click advertising, social media advertising, content marketing and email marketing.


  • How to choose the right metrics to measure success and set achievable goals
  • Learn how to develop an online marketing process - test, optimize, refine, repeat
  • Understand the targeting opportunities on various search marketing and social channels
  • CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
  • How the digital marketing landscape is changing
  • How to use analytics to guide your marketing efforts
  • How to "borrow" from competitor's campaigns
  • Learn about the tools at your disposal to run effective digital marketing campaigns


60 day posting for only $99