Event

Thursday, April 18, 2019 - 6:00pm

The Era of Consumer Controlled Data

Location: 
Hult International Business School
1 Education Street
Cambridge , MA
Organization: 
American Marketing Association Boston Chapter

GDPR, Europe’s data privacy legislation that went into effect last May, was the just tip of the iceberg. Consumer trust is down and U.S. privacy regulation is coming in hot. While states are upping their consumer protection laws, consumers want the federal government to step in and ensure data privacy on a national level. The impact will change the entire data landscape for ad tech and brands alike. How can marketers prepare their organizations now for what's coming next? Join us in April for a critical conversation on eprivacy, with an expert panel that will address proposed legislation and its implications for consumer data.

Agenda:

  • 6 pm - Registration and Networking
  • 7:00 pm - 8:00 pm - Program

Attendees will learn:

  • Implications of GDPR, CCPA and ePrivacy Regulation

  • Lessons learned from large U.S. brands

  • Tangible next steps marketers can take to build a new consumer consented data strategy

Complimentary Wine, Beer, Soda Water and Food!

Speakers:

-Jonathan Lacoste, President, Jebbit.com
 
-Emily Avant, Vice President of Corporate Business Affairs and Governance, WarnerMedia
 
-Rob Schipul. Senior Director, Seeker Integrated Marketing, Monster Worldwide
 
-Jeffery Lauria, Vice President of Technology, icorps Technology
 
Moderator:
Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing, LLC / V.P. Brand Marketing, American Marketing Association, Boston

 

VentureFizz Location(s): 

Get unlimited job listings with a BIZZpage