Wednesday, May 15, 2019 - 5:30pm

Digital Marketing Trends of 2019

22 Boston Wharf Rd., 8th Floor
Boston, MA
General Assembly

Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of Digital Marketers. They will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in of 2019. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities.

We’ll dive into: How each marketer determines trends. Trends from 2019 and lessons learned. Predicted trends for 2019.

While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not come learn from the pros on how to set your brand up for success this year.

About the Panelists

Lindsey Christensen Photo

Chief Marketing Officer,

Lindsey Christensen is the Chief Marketing Officer at thoughtbot, a product design and development consultancy with 6 studios across the US and UK. For over 15 years, thoughtbot has produced top quality web and mobile apps with hundreds of clients - from one person startups to Fortune 500 enterprises. When they're not working with clients, the thoughtbot team enjoys contributing to their communities through open source, mentoring, blogging, podcasting and more. Prior to thoughtbot, Lindsey led marketing at high-growth startups like GrabCAD (exit 2014) and held a variety of marketing roles at engineering software giant, PTC. She’s been named a top woman in Boston tech by Accomplice VC and Underscore VC.

Bob Cargill Photo

Copywriter; Social Media Marketer; President,
American Marketing Association, Boston

Bob, who was the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is available for hire as a copywriter, content creator, social media marketer, consultant, teacher, presenter and public speaker.

In addition to his role as a hands-on creative professional, he takes pride in his ability to bring out the best in others and effect positive organizational change as a manager and mentor. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (which he started in 2004), Gold for Best Tweets and Silver for Best Copywriting.

Bob likes to keep his finger on the pulse of what's what and who's who in his field. Not only has he presented and spoken in public many times about social media, copywriting and marketing, he has been published or quoted in his areas of expertise in countless media outlets. He also has his own podcast on marketing and a YouTube channel with hundreds of videos.

The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.

Sarah Salbu Young Photo

Employee Experience Manager,

Sarah is a culture spark. In her current role at Mendix, she’s focused on creating a great environment for everyone to build productive relationships, learn and have fun along the way. She does this by hosting events - both internal focused events and external community events - for networking and learning. To make these program happen, it comes down to effective and consistent communication across a variety of channels - from in-person stand-ups to internal newsletters and social media. Her motto is there are no rules and that everyone can be a culture champion within their organization, it just often takes someone to be that spark for positive change within an organization.

Jacques Penicaud Photo

Director of Digital Marketing,

Jacques Penicaud is the Director of Digital Marketing at Mendix, a company fundamentally reinventing the way applications are built in the digital enterprise. With over 10-years of experience growing digital marketing and demand generation teams in the B2B technology space, contributing to over 1.2 Billion dollars in successful exit value, Jacques takes a user-centric and business-impact-first approach to Digital Marketing.

Previous to working at Mendix, Jacques held various demand generation and digital marketing roles at startups such as SmartBear Software, NuoDB and Survey.com. Outside of work, Jacques is a classically trained clarinetist and performs at venues around New England.

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