Tuesday, May 7, 2019 - 6:30pm

Brand Building on a Budget

Constant Contact
1601 Trapelo Rd.
Waltham, MA
Boston Entrepreneurs' Network (Boston ENET)

Before the event, you are invited to join the Startup Networking Supper at Bertucci’s, also in Waltham. RSVP on Eventbrite.

Event Details and Registration:


How do you build a brand for your product and attract customers? Much of brand building is about marketing and communication. This can be done in three ways: paid, owned, and earned media. Paid is advertising including social media ads; examples of owned are company produced content placed on its web site, social platforms, and sent via email; and earned is associated with PR/story placement and social.

In this session, our panel will focus on earned and owned media, and a catchall term for most of earned and owned media is content marketing. Content that is more informational than promotional. It's a mindset change from decades of brochures and ads which are designed for promoting more than appealing to prospects’ issues and needs. Our speakers will address the why, what, when, where and how of content marketing.

Join us for a compelling discussion and some great networking!


6:30 p.m. - 7:30 p.m.  Registration & Networking over beverages and refreshments

7:30 p.m. - 7:45 p.m.  Announcements 

7:45 p.m. - 8:00 p.m.  eMinute PITCH - founders give their 90-second startup elevator pitch and get feedback from the event's panel of experts

8:00 p.m. - 8:45 p.m.  Expert Panel

8:45 p.m. - 9:00 p.m.  Q & A 

9:00 p.m. - 9:30 p.m.  Networking

A question and answer session follows the presentation, and panelists will be available after to respond to individual questions.

As with every ENET meeting, you will get the chance to network with panelists and other meeting attendees, both before the start of the meeting and afterwards.



Contact maureenmansfield@post.harvard.edu@MaureenManALM or text 781-369-2020


Event Details and Registration:


Please Join The Conversation

@BostonENET and @eMinutePITCH


Celebrating 28 Innovative Years of
Educating and Empowering Entrepreneurs:
The Boston Entrepreneurs’ Network (Boston ENET),
recipient of IEEE-USA's
Regional Professional Leadership Award 2015
Regional Professional Achievement Award 2016
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