Aligning Brand and Marketing with Customer Needs
We all want to speak to our customers’ pain points and needs, but getting to know potential customers isn’t easy.
In this workshop, we will:
-introduce a framework for working through customer personas
-brainstorm targeting strategies for your business
-discuss concrete steps you can take to make your marketing more customer-focused
Make some friends, offer advice, and be confident in the way you present yourself to potential customers.
Only 6 seats—get your ticket before it sells out!
6:00-6:45—Lecture: Uncovering the customer segments who are eager to work with you
7:15-8:30—Individual work and group workshopping
8:30-9:00—Lecture: Building a sales funnel around your target customers
Check back for more Boston Branding Workshops—informal evens to help you improve your messaging and communications on a budget. Each 10-person workshop provides:
-Frameworks, strategies, and advice to get you thinking clearly about what your company needs and how to create it
-In-session work and workshopping that ensures you leave with tangible progress toward your goals
-Ten pairs of eyes to dissect your messaging and candidly discuss their reactions