Event

Thursday, March 14, 2019 - 6:00pm

Aligning Brand and Marketing with Customer Needs

Location: 
CIC Boston
50 Milk St, 16th Floor
Boston, MA
Organization: 
Boston Branding Workshops

We all want to speak to our customers’ pain points and needs, but getting to know potential customers isn’t easy.

In this workshop, we will:
-introduce a framework for working through customer personas
-brainstorm targeting strategies for your business
-discuss concrete steps you can take to make your marketing more customer-focused

Make some friends, offer advice, and be confident in the way you present yourself to potential customers.

Only 6 seats—get your ticket before it sells out!

Schedule:
6:00-6:45—Lecture: Uncovering the customer segments who are eager to work with you
6:45-7:15—Example
7:15-8:30—Individual work and group workshopping
8:30-9:00—Lecture: Building a sales funnel around your target customers
 

Check back for more Boston Branding Workshops—informal evens to help you improve your messaging and communications on a budget. Each 10-person workshop provides:
-Frameworks, strategies, and advice to get you thinking clearly about what your company needs and how to create it
-In-session work and workshopping that ensures you leave with tangible progress toward your goals
-Ten pairs of eyes to dissect your messaging and candidly discuss their reactions

VentureFizz Location(s): 

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