Customer Journey Mapping

Thursday, January 4, 2018 - 18:30

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

Python Programming 101

Wednesday, January 3, 2018 - 18:30

About This Class

Whether you have experience in programming or are looking to get started for the first time, getting involved in the Python community will put you on the fast track to success in a variety of data-related fields.

In this workshop, you’ll learn all about Python - including how to get started, what advantages and disadvantages Python provides as a programming language, the essentials of programming in Python, and what tools are available to analyze and work with data in Python.

Google Analytics Bootcamp

Saturday, December 30, 2017 - 10:00

About This Workshop

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.


  • In-depth understanding of how Google Analytics can improve the student’s web business.

  • Gain an in-depth understanding of how web analytics relates to business KPIs.

Code in One Day: HTML & CSS Crash Course

Saturday, December 30, 2017 - 10:00

About This Workshop

HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done.

This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live coding exercises, and by the end of the day you'll have a working web page to call your own.

Info Session - Data Science Immersive

Wednesday, December 13, 2017 - 18:00

About This Info Session

Data science is emerging as a discipline to help take business intelligence to the next level by making it easier to harness large amounts of data. Learn how you can do the same in this info session.

During this info session, you'll have an opportunity to hear from one of General Assembly's Data Science Immersive instructors, Carleton Smith. See bio below.


Talk Data to Me - Careers in Data Science

Thursday, December 7, 2017 - 18:30

About This Event

Talk Data to Me is a monthly event series where we host thought-leaders from the Boston data community to discuss the possibilities that data brings to life. 


In December we are inviting Boston data science leaders to campus to share their career paths, the work that they are doing around the city, and advice on how to break into the data science industry.