Branding Fundamentals

Monday, December 18, 2017 - 18:30

About This Class

Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money.

Facebook Advertising Bootcamp

Saturday, December 16, 2017 - 10:00

About This Workshop

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies. You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms.

SQL Bootcamp

Saturday, December 16, 2017 - 10:00

About This Workshop

SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals.

Inside the Minds of Brilliant Designers

Thursday, December 14, 2017 - 18:30

About This Event

This inspiring panel event series invites key players in Boston's design community to offer a rare insider’s look at how they work and create. From branding to user experience to city planning, panelists will discuss how they approach projects from a design point of view, how design thinking methods help with problem-solving, and much more.

Excel at Excel: Getting Down the Basics

Wednesday, December 13, 2017 - 18:30

About This Class

For most professionals, the ability to organize information is quickly becoming a fundamental part of the job description. Whether you already consider yourself an expert or are just getting started with spreadsheets, this hands-on workshop will allow you to take your skills to the next level and become a “power” user.

Introduction to Google Analytics

Wednesday, December 13, 2017 - 18:30

About This Class

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

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