Elite SEM Company Overview
OrionCKB helps advertisers drive real, profitable growth from their customer acquisition and retention efforts. With an exclusive focus on direct response advertising, OrionCKB is a performance marketing agency that provides strategy, optimization, and data-driven analysis to maximize ROI and increase revenue from Facebook, Instagram, search and other digital advertising channels.
Whether your goal is massive scale, aggressive customer or user acquisition, an overflowing lead funnel, or more sales than you could dream of, we know the approach to take on Facebook and other channels that maximizes every dollar you spend better than any other agency.
And we don’t stop there.
We take that next step to identify and convert the highest quality individuals to drive long-term value for your business:
High lifetime value customers that place larger orders more often
More targeted users that fit the profile of your most engaged members
Higher quality leads that turn into your ideal subscribers, enrollments and clients
- More downloads, more installs, more in-app purchases
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Founding Managing Partner + CEO
Carlos Cashman is CEO and Managing Partner of internet marketing sister companies ConstellationCK and OrionCKB.
Over the past twenty years, Carlos has worked with numerous successful startups as an executive, founder, investor and advisor in the US and abroad. Carlos is an active angel investor and is involved with several charities related to the promotion of global peace and education. He serves on the Board of Directors of SecretBuilders.com, an immersive online educational world for children, as well as Asset Performance Technologies, an advanced data and analytics provider for heavy industrial equipment he co-founded in 2003.
In 2005, he co-founded CourseAdvisor, a leading search engine marketing firm in the post-secondary education industry, which was sold two years later to the Washington Post. CourseAdvisor was designated one of the fastest growing companies in New England and voted one of Boston’s Best Places to Work in 2007.
The first company Carlos founded, Opus360, went public on the NASDAQ in 2000 and was sold in 2001 to Artemis International. Carlos graduated from MIT, which he attended with a full scholarship from AT&T.
And yes, he did play professional blackjack on a team from MIT for a while, though not THAT team (though he knows them well).
Founding Managing Partner + President
Founder and Managing Partner of OrionCKB. Inveterate Friday night hockey star.
Scott is one of the most knowledgeable people in online marketing, particularly in the area of Facebook advertising. He was intimately involved in the early formation and growth of Nanigans, one of Facebook’s top Preferred Marketing Developers and has been running ads on Facebook since the API was introduced. Scott started OrionCKB with more than 15 years experience in product management and marketing online.
As Chief Product Officer at ConstellationCK as well, Scott Briggs is responsible for all product conception, marketing and strategic relationships and works across other paid channels and SEO in addition to Facebook.
Prior to joining ConstellationCK, Scott led the product team at CourseAdvisor, an online education lead generation company. Prior to that he was General Manager of Domain Monetization at NameMedia, overseeing product management, partner services, marketing and reporting for a business that generated 40 million in revenue.
In 2006, he co-founded a search engine marketing business that was able to generated millions in revenue utilizing the power of domain names, search engine optimization and pay per click marketing.
Scott holds a bachelor’s degree in Economics from the University of Massachusetts-Amherst.
EVP of Operations
Tobin Kelly has worked in several entrepreneurial organizations and joined Orion in April of 2015. Most recently he served as the President and COO of The Ariel Group in Lexington, MA after spending several years at Bright Horizons Family Solutions, as the Managing Director of the company’s European Division and then leading the merger and acquisition efforts in that region.
In addition to his 20 years in the business world, Tobin is the owner of Forest Lake Summer Camp, a traditional overnight summer camp for boys and girls located in the Adirondacks.
Tobin has an Economics degree from Harvard University and an MBA from the F.W. Olin School of Business at Babson College. Tobin lives with his wife and two children in Needham, MA.
Sandra Rand is VP of Marketing at OrionCKB, where she leads the agency’s own demand generation efforts and works with our sales and ad ops team to promote the incredible work we do for clients. She’s responsible for driving traffic to the OCKB website, so if you’ve interacted with us on social media, stumbled upon one of our crazy SlideShare presentations, read our blog, or were inspired by an Orion staff member on a speaking panel, it’s likely Sandra had something to do with it.
Prior to her role at OCKB, Sandra was an inbound marketing consultant, specializing in content creation, SEO, public relations, social media, and email marketing for early stage startups.
When you work at OrionCKB, you work with some of the smartest, most driven digital marketers out there today. Our company growth proves that.
What’s our secret? We don’t hire for a sparkly resume or the eloquent use of marketing doublespeak. A pedigree doesn’t matter to us any more than it is indicative of possibility.
Our approach comes from the gut: We hire hungry, dedicated people who love to learn and love to succeed.
Our team has decades of experience in marketing – performance, SEO, consumer, B2B, PR – and non-marketing disciplines – math, risk management, product management, finance – you name it, we’ve been there.
Think you’d fit in with a crew who values teamwork, accountability, and creativity? Apply to one of our openings and we'd love to chat.
One of the biggest things we look for is people who both work hard and play hard. We love to have fun, but we also care about getting the work done and getting it done excellently. We look for people who want to DO, who agitate for more, and who love being part of a hardworking team."
At Orion, you're entrusted with a lot of responsibility when you earn it. No matter what your age is, your output really dictates what you get to do here."
We have such a great group of people here that we hang out on the weekends and somehow don't get sick of each other."
I never feel like I have to go it alone. Everyone here always has my back and is willing to jump in and help."
I'm allowed to let my creative flag fly. I can be a little salty in our blog and it's not only accepted, but encouraged, since it reminds people we're human."