TripAdvisor(R), the world's largest travel site*, today announced it recently acquired ZeTrip, Inc., including its product Rove, the personal journal app that helps users log activities including places they have visited and photos they have taken. ZeTrip employees have moved into the TripAdvisor Palo Alto office and have integrated with the TripAdvisor mobile team.
"We are pleased to welcome the innovative ZeTrip team to the TripAdvisor family," said Adam Medros, senior vice president, Global Product, TripAdvisor. "The team will be a valuable addition to our mobile group and we look forward to integrating the company's technology to further enhance the experience for TripAdvisor mobile app users." READ MORE