Following a year of growth and innovation, Salsify, the product content management (PCM) platform for distributed commerce, today announced $30 million in Series C funding. Led by Underscore.VC, with continued participation from existing investors Venrock, Matrix Partners and North Bridge, this round brings the company’s total funding to date to $54.6 million. The new funds will enable Salsify to continue to advance product development and scale its go-to-market strategy, including hiring 80 new positions in 2017.
Since its start in a Boston basement in late 2012, Salsify has been on a growth trajectory. Revenue in 2016 grew more than 330 percent compared to the year prior, and Salsify’s team is now expanded to more than 120 employees housed in its new space in downtown Boston.
"Just about everyone has accepted that retail and digital are now synonymous - you can't sell in-store without a digital presence. The foundation of this new reality is product content. We're proud that Salsify has enabled so many global brands to accelerate their transformation to digital-first organizations," says Salsify CEO Jason Purcell. "This round of funding validates that we're delivering on our mission to solve this complex problem, and that our ambitious vision for further innovation is sound. We look forward to growing our team and bringing on the additional technology and go-to-market talent needed to tackle this challenging issue... READ MORE