Prospectiv acquired by Affinion Group for $30M
Thursday, July 14, 2011
Deal Type: 

July 14, 2011: Affinion Group, Inc. ("Affinion" or the "Company"), a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers of financial service, retail, hospitality and e-commerce companies, announced today that it has signed an agreement to acquire Prospectiv Direct, Inc. ("Prospectiv"), a pioneer in online performance marketing and operator of the one of the leading daily deal websites in the United States. Prospectiv also owns and operates Eversave, which offers deals from local businesses.