Paytronix Systems, Inc., an innovator in loyalty, rewards, gift, mobile applications, and guest engagement analytics software, has received a $65 million growth equity investment from Great Hill Partners, a leading Boston-based private equity firm focused on investments in high-growth mid-market companies. Founded in 2001 by Andrew Robbins and Matt d’Arbeloff, Paytronix has become the CXM industry leader, serving more than 330 customers and 16,000 store locations generating $18 billion in guest spend. Great Hill’s investment represents the first institutional capital in Paytronix, which has been a high-growth, profitable business for the past 10 years.
“Restaurant and convenience store operators are seeking more efficient and scalable ways to engage with their customers in real-time to increase foot traffic and sales,” said Nick Cayer, Partner, Great Hill Partners. “Paytronix is the clear market leader, providing its robust platform to brands such as Panera Bread, California Pizza Kitchen, Thorntons and Bloomin’ Brands. Great Hill’s investment model is to partner with strong founders and management teams of high growth companies. We are excited to work with Andrew Robbins and the entire Paytronix management team to help with the next stage of growth... READ MORE