Deals

Grapevine Acquires ReadyCart
Date: 
Tuesday, October 10, 2017
Location: 
Boston
Categories: 
SaaS
Deal Type: 
Acquisition

Grapevine, the world’s leading end-to-end influencer marketing platform, announced today that it has acquired ReadyCart, a turnkey affiliate shopping platform designed for YouTube creators. The addition, the ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities.

“Our goal is to provide unmatched value to the entire creator community which consists of millions of creators across YouTube, Instagram, Facebook, Snapchat and other platforms. ReadyCart is a big step towards that. Now every content creator, regardless of size or content category, will be able to better monetize their video content by delivering a relevant and enjoyable shopping experience to their fans, starting with the 130,000+ creators in the Grapevine network,” said Grant Deken, Co-Founder and CEO of Grapevine... READ MORE