Deals

Giaran Acquired by Shiseido Americas
Date: 
Tuesday, November 7, 2017
Location: 
Boston
Categories: 
Communications
Mobile

Shiseido Americas Corporation (“Shiseido Americas”), a subsidiary of Shiseido Company, Limited (Tokyo Stock Exchange, First Section:4911), a leading global cosmetics company, today announced it has acquired Giaran, Inc. (“Giaran”), an award winning, data driven company with leading technology in artificial intelligence (AI) platforms, to transform the consumer experience and take personalized beauty to the next level. Terms of the transaction were not disclosed.

Founded in 2016 as a spinoff from Northeastern University’s Synergetic Media Learning Laboratory by scientist and world-renowned AI expert Raymond Fu, Giaran is powered by AI technology, such as computer vision, big data, and augmented reality, and creates novel algorithms of deep learning, data mining, and predictive modeling. Current technology within Giaran includes Makeup Virtual Try On, Tutorials, Color Matching, Personalized Recommendations, Makeup Removal, Face Tracking, and Skin Tone Detection. The technology can be used across mobile, tablet and desktop as well as through a smart mirror powered by full HD augmented reality... READ MORE