Deals

Evergage Acquires MyBuys
Date: 
Tuesday, January 30, 2018
Company: 
Location: 
Somerville
Categories: 
B2B
Marketing & Sales Tech
SaaS
Deal Type: 
Acquisition

Evergage the real-time personalization platform company, today announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers – enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty and increase revenues. Terms of the deal, which closed earlier this month, were not disclosed.

Founded in 2001, MyBuys played a pioneering role in personalization in the retail sector by providing first-generation technology for product recommendations – which are now a strategic imperative for nearly all online retailers. Hundreds of leading e-commerce companies use MyBuys technology to deliver product recommendations on their websites and via email to millions of shoppers, utilizing online and offline data... READ MORE

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