Helping retailers optimize inventories through predictive analytics and machine learning. Bringing science to the art of retail!


125 Summer Street, 15th Floor
Boston, MA 02110

Company Overview

What if you truly understood how your customers choose? What if you were able to identify how a given customer would likely react to an assortment of products? And based on this, how products interact with each other? The possibilities to make better decisions and optimize retail inventories would be endless.

At Celect, we believe answering this question is the most important challenge facing retailers. And we believe we have a scientific breakthrough that will fundamentally change how retailers think about the interactions between customers and products.

With technology developed out of MIT, Celect builds on a fundamental advance in customer choice modeling. The Celect Choice Engine enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns by placing the right product, in the right place, at the right time - across all channels. Our team of data scientists and retail professionals are passionate about helping our customers turn big data in to actionable and insightful “smart data” and significantly improve same-store sales and increase online conversion.

Celect is Bringing Science to the Art of Retail®.

Celect is a venture-backed Boston-based company with innovative technology that is revolutionizing the retail industry. We are building a SaaS cloud-based platform with big data scale and machine learning at the core. We are looking for smart, hard working, and fun colleagues ready to join us for the ride of their career. We have a patented scientific breakthrough that solves a very real and valuable market problem that customers are lining up for.

If you are an engineer or data scientist looking for a fast-moving environment where you can solve complex problems, contact us. If you are a sales and marketing focused professional looking to build and scale a company with the foundation of a product that works and customers realizing tremendous value, we want to talk to you.




April 19, 2018
"The customer is dictating the way they want to shop and what their new level of service is—we just all need to catch up to them.” – Karen Walter, SVP of Planning & Allocation at Aéropostale  Retailers have more data than ever before. However, introducing new technology to leverage data more effectively throughout the merchandising process is a daunting—yet critical task. In our latest webcast, we had the opportunity to sit down with Aéropostale’s SV...
April 12, 2018
Most news outlets seem to cover the changing retail landscape with near-weekly stories on store closings and bankruptcy filings. Even outside of the fact that articles with high click-rates beget other similar articles, which in the case of retail generally include household names with a significant nostalgic punch—there certainly is a dramatic change in the industry. However, we should not take stock in those with signs proclaiming “the end is near” for retail a...
April 5, 2018
Unfortunately, anticipating demand isn’t as straight-forward as it once was. People shop whenever and wherever, leveraging each and every available retail channel. This makes it really difficult for retailers nowadays. Increased access also increases consumer expectations across channels—shoppers expect a seamless experience and alignment among brands, products, and choices both physically and digitally. To keep up, retailers must enable a cohesive cross-channel experience thro...
March 29, 2018
“Determining appropriate inventory levels is one of the most important and most challenging tasks faced by operations managers. If you carry too much inventory, you tie up money in working capital; if you don’t carry enough inventory, you face stockouts.” – Crack the Code: Understanding Safety Stock and Mastering Its Equations, MIT Overstocks and out-of-stocks. A double-edged sword. If your store runs out of product when unexpected demand hits the fence, it’s a misse...
March 15, 2018
The future of retail relies heavily on fulfillment. Over the past decade, delivery expectations have surged. Two-day and one-day shipping is emerging as the new norm. Retailers continue to move towards shorter delivery times, yet most cannot deliver products profitably within three to five days. At NRF earlier this year, our CTO, Vivek Farias, made a bold prediction: within the next ten years, two-hour delivery is going to be table stakes.   Retailers are at a point wher...


Posted on: February 28, 2017
Posted on: June 25, 2015