What if you truly understood how your customers choose? What if you were able to identify how a given customer would likely react to an assortment of products? And based on this, how products interact with each other? The possibilities to make better decisions and optimize retail inventories would be endless.
At Celect, we believe answering this question is the most important challenge facing retailers. And we believe we have a scientific breakthrough that will fundamentally change how retailers think about the interactions between customers and products.
With technology developed out of MIT, Celect builds on a fundamental advance in customer choice modeling. The Celect Choice Engine enables retail buyers, merchandisers, planners and inventory analysts to increase sales, margins, and reduce markdowns by placing the right product, in the right place, at the right time - across all channels. Our team of data scientists and retail professionals are passionate about helping our customers turn big data in to actionable and insightful “smart data” and significantly improve same-store sales and increase online conversion.
Celect is Bringing Science to the Art of Retail®.