As Director of Growth Marketing at 3Play Media, Kim has established herself as a vital catalyst for AI-native go-to-market transformation. During a company-wide GTM hackathon, Kim solved a decade-long sales bottleneck in under an hour by using AI-assisted development tools to build a fully shippable, self-service portal. The tool allows sales reps to instantly generate personalized prospect deal hubs complete with call recordings, resource materials, and real-time deal context, completely eliminating manual marketing dependencies.

Beyond this standalone application, Kim has overhauled 3Play’s acquisition strategy, migrating the organization from legacy organic channels toward advanced, intent-based modern demand pipelines.

The measurable impact of Kim’s architecture is anchored in her cutting-edge approach to AEO. By building specialized frameworks to optimize brand visibility across conversational LLMs, Kim has successfully positioned 3Play as the top-cited provider in AI-driven search results, opening an entirely new high-intent revenue stream. To scale this innovation internally, she serves as the central hub for 3Play’s AI community, creating a live “AI Techniques Canvas” to democratize prompt engineering and agentic workflows. By merging high-velocity development with active, cross-functional upskilling, Kim has created a living blueprint for the modern growth marketing function.