Josh is helping define what product marketing looks like in the AI era. As Associate Vice President of Product Marketing at WHOOP, he leads positioning, messaging, and go-to-market strategy for the global health and performance platform, including WHOOP AI. Beyond bringing consumer AI experiences to market, he is a hands-on practitioner who builds custom workflows with tools like Claude Code and Codex. Those workflows span automated briefings, competitive research, consumer insight synthesis, and team operations. That practice informs his writing on how AI is changing knowledge work. His work focuses on reducing operational complexity so teams can spend more time on strategy, judgment, and creative problem-solving. He champions the belief that AI isn’t simply another software category, but a new layer of infrastructure reshaping how teams work.