Blog

August 23, 2017

Working in Boston Tech: Yesware

Zoe Silverman, Director of Talent at Yesware
Zoe Silverman, Director of Talent at Yesware

Yesware is in the business of helping salespeople sell smarter. The company provides a variety of software solutions that track, measure, and optimize sales outreach all from your inbox.

Founded in 2010, the company has raised $35M in venture capital funding from Foundry Group, Battery Ventures, Google Ventures, IDG Ventures, and Golden Venture Partners.

VentureFizz connected with Zoe Silverman, Yesware’s Director of Talent, to learn more about the company and its culture.

Yesware is hiring! Check out their BIZZpage for all of the company’s openings!


Yesware Logo

Quick Hit Company Details

  • Year Founded: 2010
  • Number of employees: 84 (MA, CA, NY, UK)
  • Industry: Computer Software, B2B SaaS, Productivity Tools
  • Stage & Total Funding to Date: Private, Series C, ~$30M in funding to date
  • Social Media Links:

    Facebook
    LinkedIn
    Twitter
    Instagram
    Glassdoor


Can you share the details on what Yesware does?

Yesware is an all-in-one sales toolkit that helps you connect with prospects, track customer engagement, and close more deals. By injecting data insights and sales communication tools into your existing email workspace, Yesware removes barriers to productivity and empowers sales teams to make smarter decisions, faster.

Can you share some additional information on your different products and how they make salespeople more effective?

EMAIL TRACKING: Know what happens after you click send.

Our email tracking tools tell you who’s opening your messages, links, and attachments in real time, so you can plan your next steps. Quickly check the status of each tracked email from inside your inbox.

EMAIL TEMPLATES: Send better emails, faster.

Create email templates in Gmail or Outlook to spend less time rewriting your most commonly used messages. Open and reply rates are tracked automatically, so you can A/B test templates and learn which emails get the best results.

SALES AUTOMATION: Follow up, automatically.

Use Mail Merge to automatically send a series of personalized emails to prospects over time, right from your inbox. Use Touchpoints to run multichannel sales campaigns using phone calls, social selling, email, drip campaigns, and other custom outreach.

SALESFORCE INTEGRATION: Easy Salesforce email and calendar integration

Say goodbye to time-consuming, manual data entry. Yesware automatically syncs all your emails, attachments, calls, or meetings to the correct Salesforce.com record in real-time. Use the Salesforce Sidebar to see your most recent contact activity and create new tasks without leaving your inbox.

ANALYTICS: Track, optimize, repeat

You’ll start collecting useful email analytics on message opens, replies, clicks, and template response rates the moment you send your first tracked email. Use our new and unique Prescriptive Analytics reports to see which prospects are highly engaged and likely to close, so you can focus on the activities that lead to real revenue.

Who are your customers?

Most of our users are part of a sales organization (that is our target audience, after all), but our product can really help anyone who wants to gain more insight and effectiveness in their day-to-day communication workflow. The product is so wide reaching that our customer base really ranges from small startups to large, global enterprises. We have customers in software, business services, advertising, recruiting, media, and more. http://www.yesware.com/customers/

Just a few examples of companies that use Yesware: Guidebook, Acquia, Yelp, Placester, Mimeo, Robin, CloudLock, Zendesk, Groupon, Square, Outbrain, Brightcove, Coupa, Boston Bruins, New Relic, BlueJeans, Tealium, General Assembly, WeddingWire.

Yesware Company Culture
One of Yeware's engineering teams crushing it at Escape the Room

What are your plans for growth in terms of hiring in 2017 and for what positions?

We’ve already hired about 20 new employees so far in 2017 and we’ll be adding another handful before the end of the year. We have active interviews happening now for product and engineering positions, and we plan to continue to add more to our sales and engineering teams in the months ahead. Exact headcount is a little up in the air but we’re always open to talking to great people, even for the future or as opportunistic conversations! (Especially in engineering!)

What are your company’s core values or how would you best describe the culture and working environment at Yesware?

We are brave, ambitious, and resilient.
We empower each other and our customers.
We seek mastery in our profession and our market.
We grow by being genuine.
We achieve outstanding results.

The way that I personally think about the vibe at Yesware is that we take what we do very seriously but we don’t take ourselves too seriously. Everyone is really smart and really good at what they do, but we also always try to keep a sense of humor about things and actually enjoy our time at work. You can see from the Glassdoor reviews that people have posted, (or from talking to any Yesware employee in person), that people do genuinely love the culture we’ve built at Yesware. I think a lot of that has to do with our core values listed above, and our incredible leadership team. More than anything, it has to do with the people at our company and the connection they’ve made to each other and their work.

Our CEO says all the time that his main goal in Yesware is to make it the best place we’ve ever worked. So far, so good.

Yesware Green Sneakers
Yesware green Converse for events and conferences

Is there anything that you’d like to share in terms of promoting diversity across your company and hiring practices?

Diversity and inclusion are always top of mind for me, whether that’s in recruiting new employees or supporting our existing team. Yesware knows that diversity in all aspects makes us stronger not only as a business but as a community. I try not to just list off a bunch of stats on this topic, but we really do have people from all walks of life... employees of all ages, folks who were born in another country, people of color, members of the LGBTQ community, many different kinds of educational backgrounds, and much more.

As a technology company with over 40% women across the board -- including in management positions -- Yesware’s emphasis on diversity and inclusion is evident. That being said, it’s no secret that the tech world has a long way to go on the diversity and inclusion front, us included. Some of the ways we’re working hard to do more include:

  • Inclusivity training and workshops
  • Internal alliances and emerging employee resource groups
  • Partnering with Out in Tech and similar organizations
  • Sponsorship in the Women Forward in Technology Scholarship Program
  • Participation in She Geeks Out initiatives
  • Professional coaching to support the holistic wellness of all employees

What’s the best way to get a job at Yesware?

Talk to me! I love talking to people about Yesware! It’s always helpful if people are interested in specific jobs that are posted on our BIZZpage or careers page, but if you just want to have an exploratory conversation, I’m also happy to do so. I can be reached directly at zoe@yesware.com, or people can email general inquiries into careers@yesware.com. Resumes, LinkedIn profiles, and a few words about your background and why you’re interested in Yesware is always appreciated.

What can people expect over the course of their career at Yesware?

To do challenging and interesting work, with smart, friendly people who respect each other, in an environment that cares about their personal and professional growth.  

Yesware Office
Yesware's Office

Share one or more random fun facts... 

A few years ago, we were trying to decide how to reward employees who sent in new hire referrals. Referrals, as anyone in recruiting knows, are the best source of great future talent. A lot of companies give big chunks of cash for employee referrals -- which we were happy to do -- but then something amazing happened... We sent out a survey to the whole company, and our employees actually voted to use that money toward charity donations instead of keeping it for themselves.

So now, instead of a traditional referral bonus that goes straight to the referrer’s paycheck, Yesware donates $5,000 to the charity of the employee’s choice when a referral-sourced hire is made. Seeing those survey responses come in that day was just one of many times I’ve seen how amazing the people here are. I’m proud to report that because of this grassroots decision, Yesware has donated over $90,000 to nonprofits and charities since 2014.

Yesware Culture
Yesware company team at a local charity run

Also… we have a legit Irish pub in our office. I’m talking double kegerator, bar tables, branded pint glasses, a dart board, and… a custom neon green side. So, yes, we like to put goodness out into the world AND we also like to have a little fun sometimes. :)

We have a lot of custom Slack emojis.

List some of the benefits and perks Yesware has to offer:

Generous medical and dental benefits where Yesware picks up the majority of the premium costs for employees and their families. Employer funded HSAs. Yesware offers 12 weeks of paid parental leave to ensure that mothers are able to fully recover and to give parents bonding time at home with their newborns - and we further offer a flexible working schedule for parents. Offer the ability to work from home as needed. Unlimited vacation and the ability to maintain a healthy work/life balance. 401K matching. Stock options. Monthly fitness reimbursement and weekly in-office fitness/wellness classes. Monthly transit reimbursement to offset employees’ commuting costs. Catered daily lunch to foster employee socialization and collaboration among departments. Career/health coaches are offered to all employees for personal and professional development. Employees are encouraged to order dinner and use the corporate Lyft account for a safe ride home when working late.


Rapid Fire Questions

What’s on tap? Guinness, Grey Lady

iPhone or Android? 50/50

Favorite employee perk? Massage day and/or our nap room. Actually, massages IN our nap room!

Coffee - hot or iced? Nitro cold brew on tap!

What music is playing in your office? Beyoncé - "Lemonade"

Kittens or puppies? Obviously both. Our #pets-of-yesware Slack channel is one of our busiest.

View from your office:

Yesware Office View


Anonymous Reviews From Glassdoor

“Truly the best culture, environment, and people I've ever worked with. The job is tough but the pay and benefits really do make it worthwhile. I've been through two roles here at Yesware and both taught me so very much. Everyone is willing to answer questions, and management is genuinely invested in your personal career goals and growth.”

“First off, Yesware offers an amazing team to work with. The people they hire always fit to the company's core values - which is HUGE for me. Someone is always there to pick you up and help out when you need it. Also, the benefits and perks offered here help keep everyone happy to be at work/excited to do their part toward our company goals (which is VERY different from previous places I've worked). Lastly, the future of Yesware looks very bright. Specifically, because we offer a great product that I believe in, and everyone has the opportunity to earn their way to a promotion/excel along their personal growth path. I absolutely love it here. SO happy I found Yesware!”

“Yesware has it all! Great people, a great product, and an awesome culture. Everyone from the top down, are fantastic. Upon joining the Yesware team, I immediately was welcomed and never felt like an outsider or a "nube"--people were friendly and each interaction felt truly genuine. I have worked for other tech companies where eye contact and even in-person conversations are a rarity and dead stares in the hallway and instant messages trump human interaction. It's refreshing to work in an environment where technology is used to the max, but a simple "hi" or laugh over lunch isn't lacking. The benefits and pay are nothing to sneeze at either! They reflect how much each employee is valued and not seen as just a worker. From the unlimited vacation days, nap room, massages, on-site fitness/wellness classes, awesome snacks and drinks, free lunches, and so on--I have never felt so wanted by a company. It's a pleasure to work here and cannot wait to see what the future holds!”


Keith Cline is the Founder of VentureFizz.  Follow him on Twitter: @kcline6.  
 
Images courtesy of Yesware.
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