August 5, 2012
Rock Health Merges Tech and Healthcare

Boston’s medical and startup communities have largely
inhabited separate worlds. But the arrival of two health and tech-focused
accelerators to the Hub could bring those communities closer together. Healthbox’s business accelerator
will launch in Boston on August 13, while San Francisco-based Rock Health started its three-month summer
partnership with Harvard Medical School on June 4.

According to Rock Health’s COO Sarah Pollet, each startup
team gets a $20,000 startup grant, free office space in Harvard Medical
School’s Countway Library, and mentorship. Since Rock Health is a nonprofit
seed accelerator, the organization doesn’t take any equity. Instead, she says,
the goal is to catalyze startups that will become part of “thought leadership
in healthcare.”


Ryan Panchadsaram, an alum of Rock Health’s first class in San
Francisco who’s also held technical positions at Microsoft and,
says the program helped him “understand the problem space,” since he had no
healthcare background.

“The mentors gave advice on how you should be doing things
right,” adds Panchadsaram, who founded Pipette,
a mobile platform designed to reduce patient complications and readmissions
following surgery. “They’d guide you through how to with Medicaid and Medicare
or patent law in the healthcare space.” Since participating in Rock Health last
year, his startup was acquired by behavioral analytics platform

Rock Health’s accelerator program usually runs five months,
but the Boston program is truncated into three months, culminating in Demo Day
on August 24, when teams will pitch their ideas to investors. Panchadsaram
predicts that this could help “light a fire under them.”

Seth Spanogle, a software developer who’s working on a
web-based platform for treating acne along with his brother Josh, a
dermatologist finishing his fellowship at University of California, Irvine,
compares Rock Health to a “mini MBA.” Seth worked at Boston-area startups in
the 1990’s and says he’s excited to see the “resurgence of the startup scene.”

The Spanogle brothers’ startup, NoviMedicine, offers remote office visits
with a dermatologist, but Josh says the program has helped them refine their
pitch and think beyond those transactions as the sold revenue model. “It’s been
useful for me in terms of what people find important,” he adds.

The team at Reify Health,
a platform for medical experts to create mobile health solutions, says having
access to top decision-makers and digital health mentors has been a huge help
in figuring out what questions to ask and how to move forward. For instance, Ralph
Passarella, an MD/PhD student at Johns Hopkins University asks, “what do I need
to demonstrate to a health plan?” His cofounder and Johns Hopkins classmate Joseph
Abrahamson points out that because healthcare is heavily regulated,
entrepreneurs face additional barriers such as understanding FDA guidelines.
“Being able to learn from [other teams’] processes is really helpful,” he adds.

HomeTeam Therapy

Tim Fu and Jason White, recent graduates of MIT’s Sloan
School of Management and cofounders of HomeTeam
, which uses online video and video games to help physical therapy
patients, expressed a similar point of view. Says Fu, “with HIPAA and data
privacy, thankfully there’s a large people who’ve already dealt with this stuff
and know all the right people to ask.”

Susan Johnston is a journalist and contributor to VentureFizz.  You can follow Susan on Twitter (@UrbanMuseWriter) by clicking here.