May 3, 2018

Startup Q&A - Nomsly Gives Employees Who Snack A Healthier Choice

Christopher Buck, Co-Founder and CEO of Nomsly
Christopher Buck, Co-Founder and CEO of Nomsly

One of the many benefits startup offices have is the abundance of salty and/or sweet foods to eat while on the job. For the snacking-inclined, this sounds amazing. While getting to have a bag of Fritos every day might be great for a little while, any nutritionist will tell you there are better options for snacking. 

Founded in 2016, Nomsly is looking to give companies those options. Instead of the standard bags of chips or pieces of candy, the snack-delivery service is providing companies healthier ones.

Nomsly Co-Founder and CEO Christopher Buck spoke with us how the founding team came up with the idea and what some of the snacks they are offering. And a few of them actually sound pretty tasty.

Colin Barry [CB]: I’m a big fan of the phrase “origin story.” What are the origins of Nomsly, and how did you come up with the name?

Christopher Buck [CB]: Nomsly was actually created by my co-founder Andrew and I to provide healthy lunches for kids. I have two young daughters, and as most parents can attest, making lunches for them every night was a drag.  Andrew and I started Nomsly to help parents provide their kids with healthy lunches and to take back some of their precious time.

Over time, we came to realize that we were actually really popular with adults who were ordering the kids lunches for themselves to take to work, either as a light lunch or as a snack. In late-2017, we started experimenting with corporate deliveries and were surprised by the hugely positive response. Since then, we’ve pivoted completely into the corporate snack market.

CB: What is the ultimate goal of Nomsly? What is the big problem that you are trying to solve?

CB: For most companies these days, office snacks for their employees are a "must have." Unfortunately, nuts, granola bars, and chips get old pretty fast, and there are rarely options with fresh fruits and vegetables. Nomsly provides fresh, healthy snack packs to keep the team fed and focused, rather than sad and slow from yet another bag of chips.

CB: What sets your company apart from other snack services?

CB: At heart, we're a food-first company that believes the freshness of our ingredients sets us apart. But our goal isn't just freshness; we want to make healthy office snacking a reality. So, we've combined high-quality ingredients with simplifying technology, making it more convenient and affordable than ever for employers and employees to make the right choices when it comes to food habits.  Managers don’t have to waste their time picking a menu, and employees can let us know in real time which snack packs they prefer so their choices are reflected in the next weeks delivery.

CB: How does the service work? If a company is interested in signing up for Nomsly, how do they do that?

CB: In order for fresh and healthy snacks to be viable in a busy office, they must have a wide variety of options, flexible ordering, and convenient packaging. Nomsly offers fifteen different snack pack options which cover a range of nutritional preferences and dietary needs (vegan, vegetarian, gluten-free, etc.) and can be ordered through a self-service web app.

We work directly with whoever manages snacks in the office to understand the specific dietary need and coordinate weekly deliveries. They can easily adjust the quantity and selection on a weekly basis, or let us automatically update their order based on the team's habits and feedback. Our goal is to make healthy eating in the office effortless.

Grown O'la, one of Nomsly's snacks!

For employees, it's even easier. They can swing by the fridge for a quick mid-morning snack of ginger granola with blueberries and yogurt, or grab a pack of black bean and edamame quesadilla bites with guacamole in the afternoon. We offer free refrigerators with built-in tablets so the entire office can provide feedback on what they're enjoying and what they want more of.

CB: How big is the team? Looking to hire any particular position in the upcoming months?

CB: The core team consists of myself, my Co-Founder Andrew Macaulay as COO, and a new Co-Founder, Craig Zevin, as CRO.  We work with an amazing team of software developers, graphic designers, and PR representatives to make the business run, and we have an amazing team of kitchen staff preparing the food.

CB: Is the company bootstrapped and/or seeking investments?

CB: We’re bootstrapping, with an eye towards taking on strategic investors to fund our expansion beyond Boston late this year.

CB: Has your company participated in any trade shows/meetup events in the Boston area? What about events outside of Boston?

CB: We’ll be exhibiting at the Perks Convention coming up on May 9th.  It’s the country’s only trade show focused exclusively on amazing workplace perks, and we’re excited to be there for the second year in a row.  Come by and say hello, check out our smart fridge, and enter to win two free weeks of service for your office!

Colin W. Barry is a Staff Writer & Editor at VentureFizz. Follow him on Twitter @ColinKrash

Images courtesy of Nomsly.