July 1, 2014
CoachUp To Play Out New Initiative

CoachUp, the nation’s leading private coaching company, is rolling out a new offering this summer. At least on a trial basis. 

A couple of months ago, I covered their news about how Nerlens Noel (the NBA star and CoachUp Ambassador) was potentially participating in future CoachUp training events. While there wasn’t any specific detail on events at the time, it appears that they were already in the works. 

CoachUp Training Days are being offered in three sports - Soccer, Basketball and Lacrosse – in July and August. 

So what are they all about? The Training Days will feature several of the top CoachUp Coaches (they have an internal ranking system that uses data collected to score each coach) in a semi-private training session. In order to keep the coach-to-athlete ratio to 5/6:1 registration is limited to around 30 athletes per sport.

The typical Training Day will run about three hours and are built for players entering 5th through 10th grades. Groups will be formed based on age and gender. Fliegel, who will be at each of these Training Days himself, tells me there is a possibility of some athlete/celebrity appearances, but no confirmation just yet. 

If you’re lucky enough to register before they fill up you’ll only be paying $95. That price includes a $50 CoachUp Gift Card (good for future sessions to continue training), $50 worth of CoachUp swag, 3 Hours of intensive training, plus each player will walk away with a full evaluation. 

Fliegel was particular excited about the written evaluation. As opposed to a typical camp where you walk away without any tangible direction, CoachUp Training Days will leave you with a hard copy evaluation with recommendations on how to continue, what needs improvement and even matches you with an ideal CoachUp coach, which is why that nice little CoachUp gift card will in handy.

Fliegel sees this initiative as a way to increase value for both sides of his business; coaches and athletes. For current athletes on their platform, Fliegel wanted to know how they could do more to help. He sees Training Days as a way to match them up with similar athletes on the same level that will create new experiences. For the coaches, it helps to show their value and meet new athletes. 

For CoachUp, this is an innovative way to expand their business. They’ve created an offering that benefits both sides of the marketplace. And while this first run is a test, they fully expect enough traction and success to see this continue into other sports such as football and tennis, which would likely be next in line, Fliegel told me. 

If you’re looking to get the kids into some additional activities this summer and, even better, get them some true hands-on coaching, check out the dedicated CoachUp Training Days site for all the details and get them registered before time runs out. 

Josh Boyle is Director of Community & Marketing, VentureFizz.  You can follow him on Twitter: @jb_sid.