Michelle Heath is a marketing linchpin, recognized and respected for her extraordinary ability to build momentum and drive business growth at the intersection of customers, content and context. As an entrepreneur, marketer and business executive, Michelle lives at the forefront of marketing innovation. Through a combination of awareness, acquisition and engagement strategies, she helps companies of all shapes and sizes grow and successfully gain, regain and maintain momentum.
As Founder & CEO of Growth Street Marketing, Michelle brings her extensive marketing, customer, sales, product and technology experience to each client engagement. Growth Street Marketing drives and delivers innovative digital marketing strategies and programs for high-growth clients that range from early stage start-ups to Fortune 500 companies. The Growth Street Marketing team builds and tailors each engagement from scratch to deliver on key business goals and firmly believes in test, measure, rinse and repeat. Michelle’s unique user experience, usability and customer-centered design expertise help her drive marketing programs that start with and focus on building connections with customers to drive engagement and conversion.
Michelle earned her marketing chops through strategic, C-suite marketing, product and technology leadership roles at Fidelity Investments, J.P. Morgan, Manulife Financial/John Hancock and E*TRADE Financial. Michelle went on to build a variety of high-tech start-ups from scratch, including Matchmine and most recently, Currensee, which was acquired by Oanda in 2013. Michelle is a mentor for female entrepreneurs through the MIT “Girls in Tech” program, teacher for Boston Startup Institute, board advisor for a variety of companies, guest blogger for VentureFizz and requested speaker, panelist and presenter. She is a graduate of Boston University School of Management and lives in Boston’s North End.