Author Profile

Bruce McCarthy

Bruce McCarthy is a serial entrepreneur who has led product teams in organizations like NetProspex, ATG, Oracle and D&B. He is a prolific writer, organizer, and sought-after speaker at product management, agile, UX, and innovation events around the world. He leads the Boston Product Management Association and is a regular judge at the Harvard Business School New Venture Competition.

Bruce founded UpUp Labs in 2012, helping companies like Vistaprint, Localytics, Huawei, Nuance, and Zipcar achieve their product visions. Through his leadership, consulting, mentoring, workshops, and team coaching, Bruce has identified the key principles underlying successful product organizations and in 2018 he launched Product Culture.

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